The 4th Annual Embedded Systems Conference (ESC) India Inaugurated in Bangalore Today

Addresses Critical Issues in the Embedded Space

BANGALORE, India, July 22, 2010 - The 4th Annual Embedded Systems Conference (ESC) India was
inaugurated by Mr. Ashok Kumar Manoli, Principal Secretary IT, Biotechnology,
S & T, Karnataka, in Bangalore today. The event is organized by UBM India and
EE Times Group, a UBM company and the daily source of essential business and
technology news, analysis and intelligence for the electronics industry's
decision makers. The conference, starting today, will be held till July 23,
2010 at the NIMHANS Convention Centre, Bangalore.

Inaugurating the conference, Mr. Ashok Kumar Manoli said, "It
gives me great pleasure to be associated with the fourth edition of the ESC
Conference. There has been much progress in the state in the semi-conductor
industry in the last few years. We are proud of the fact that 80% of the
complete chip design from the country comes from Karnataka. ESC will
definitely pave the way for more business opportunities and this is the
reflection of the strength of this conference."

The highlight of the event was the CXO Panel discussion on
"India Design Houses: More of the same?" aimed at Senior Management and
Engineers from Embedded industry. The participants in the panel discussion
included Mr. M. A. Mohamed Saliya, Co-Founder, iWave Systems Technologies
Pvt. Ltd., Mr. Shailesh Thakurdesai, Business Development Manager,
Microcontrollers, Texas Instruments India, and Mr. Sudhir Sathiyamoorthy,
AGM, Business Development, Technology Practice, Infotech Enterprises. The
discussion revolved around the nature and future of Indian design, how
enterprises can move up the design value chain, the untapped areas of design
that we can focus on and expectations that MNC companies have from Indian
partners to help them tap into new markets and market segments.

Mr. Ganesh Moorthy, Chief Operating Officer, Microchip
Technology Inc., addressing the keynote session said, "Microchip Technology
is pleased to take part in this year's ESC Conference and expo again,
showcasing and speaking about the latest technology and products in smart
energy digital power, USB connectivity, low power PIC(R) MCUs and integrated
human interface solutions."

Texas Instruments also showcased its broad embedded portfolio
at the ESC Conference. The demos on display included 3 phase panel meter with
MSP430F5418, solar charger with MSP430F2132, cap sense with MSP430F2132, LED
Lighting with MSP430F2132, renewable energy kit with Piccolo, Ethernet eval
kit with Stellaris 8962, USB eval kit with Stellaris 3748, BLDC motor kit
with Stellaris ARM MCUs and more

The partners for the 4th Annual ESC India include Actel,
Altera, Altium, American Mega Trend, Dexcel Electronics Design, Farnell,
Green Hills Software, IBM, Intel, Klocwork, LDRA, Microchip Technology,
National Instruments, PCB Power, Sankhya Technologies, Serena Software,
STMicroelectronics, Tektronix, Texas Instruments, Vector Informatik and
Xilinx.

Mr. Anees Ahmed, Group Commercial Director, UBM India said,
"ESC India has played an instrumental role in bringing Embedded community
together as one on a common platform for 3 days to innovate and celebrate
excellence in design."

About United Business Media Ltd. (www.unitedbusinessmedia.com)

United Business Media (UBM) Ltd. is a leading global business
media company. The company informs markets and brings the world's buyers and
sellers together at events, online and in print, providing them with the
information they need to do business successfully. UBM focuses on serving
professional commercial communities, from doctors to game developers, from
journalists to jewelry traders, and from farmers to pharmacists around the
world. UBM's 6,500 staff, across more than 30 countries, is organized into
specialist teams that serve these communities, helping them to do business
and their markets to work effectively and efficiently.

About EE Times Group (www.eetimesgroup.com)

EE Times Group, a division of United Business Media (LON:
UBM), is the global leader in media and marketing services for the
electronics industry. It delivers results for the key influencers and
decision makers involved in the design, development and commercialization of
technology through its market leading brands. More than 1.1 million
engineering professionals engage with the EE Times Network-EE Times,
TechOnline, DesignLines and Embedded.com-across the globe. The technology
community comes to EE Times Group's market leading events to share, learn,
discuss, and advance the critical issues and challenges facing the
electronics industry. EE Times Group provides end-to-end services ranging
from next-generation marketing, integrated media and research.

    For more information contact:

    Syed Javed
    syed.javed@ubm.com
    Mobile: +91-9867440229

    Bhawana Singh
    bhawana@the-practice.net
    Mobile: +91-9341601630

    Surabi Shetty
    surabi@the-practice.net
    Mobile: +91-9379915373

For more information contact: Syed Javed, syed.javed at ubm.com, Mobile: +91-9867440229; Bhawana Singh, bhawana at the-practice.net, Mobile: +91-9341601630; Surabi Shetty, surabi at the-practice.net, Mobile: +91-9379915373