The Ritz-Carlton Hotel Company, L.L.C. Launches World-Class Loyalty Programme Offering Unique Global Travel Experiences

CHEVY CHASE, Maryland, September 15, 2010 - Beginning September 15, 2010, The Ritz-Carlton Hotel Company,
L.L.C. will introduce its highly-anticipated luxury frequent guest stay
program - The Ritz-Carlton Rewards. Creation of The Ritz-Carlton Rewards is
based on strong customer feedback and demand for a world-class loyalty
programme that goes far beyond providing complimentary stays and airline
flights, and recognizes its members with a broad selection of unique travel
experiences.

"No other luxury hotel company comes close to providing such a
full range of opportunities to earn and redeem points and experience some
truly exceptional and exotic adventures," said Herve Humler, president and
chief operating officer, The Ritz-Carlton Hotel Company. "We have already
brought together some of the most exclusive names in travel and retail
including world class travel provider Abercrombie and Kent; fashion icon,
Vera Wang; National Geographic Expeditions photography workshops; and Neiman
Marcus, one of the top luxury retailers in the U.S. This is just the
beginning. We will continue to add global partners offering our members the
very best in customized and one-of-a-kind memorable experiences."

The Ritz-Carlton Rewards' partners offer unique access
available only to members, including Abercrombie & Kent members-only tours in
locations such as China, Turkey and Egypt; special customer events and a
half-day personal shopping experience with fashion experts at Neiman Marcus
and Bergdorf Goodman featuring a private consultation, fashion presentation,
lunch, facial and make-up application and the opportunity to redeem points
toward wedding gowns and other select products from the world of celebrated
designer Vera Wang. Another special opportunity for members will be four-day
photography workshops with National Geographic's renowned photographers at
Ritz-Carlton hotels and resorts in locations such as San Francisco and Miami.
Members will also be able to redeem points for flights on 30 of the world's
major airlines and luxury cruise lines, including Crystal Cruises, The Yachts
of Seabourn and Silversea.

Membership will be complimentary and guests are invited to
enroll by going online at ritzcarltonrewards.com; visiting any Ritz-Carlton
hotel front desk; calling toll free reservation in the UK at 0800-234-000, in
Ireland 00-800-2413-3333, in Sweden 0207-93120, in The Netherlands
00-800-2413-3333, in Italy 800-872-076 or, by contacting The Ritz-Carlton
Rewards Guest Services at +44(0)20-3027-2893.

As the premier luxury brand in the Marriott International,
Inc. (MAR:NYSE) portfolio, The Ritz-Carlton Hotels will lead the high-end
luxury hotel segment by offering a rewards programme that enables guests to
access benefits at more than 70 Ritz Carlton hotels and resorts, plus enjoy
the full portfolio of Marriott brands worldwide - nearly 3,300 properties.

The Ritz-Carlton Rewards will partner with the award-winning
Marriott Rewards programme, whose members will now be able to earn Marriott
Rewards points at The Ritz-Carlton hotels. Elite Marriott Rewards members
will also receive special benefits when staying at The Ritz-Carlton's
properties.

For complete program details, visit
www.ritzcarltonrewards.com.

About The Ritz-Carlton Rewards

The Ritz-Carlton Rewards members will earn 10 points per
dollar spent on the room rate at Ritz-Carlton hotels and can redeem points
for stays at Ritz-Carlton hotels. Members earn elite status starting with 10
nights per year for Silver status; 50 nights for Gold; and 75 nights for
Platinum. Elite member benefits range from bonus points and elite only offers
to room upgrades and complimentary high-speed internet access. For meeting
planners and attendees, The Ritz-Carlton Rewards Rewarding Events will offer
even more point-earning opportunities. With Rewarding Events, members will
earn points on qualifying charges such as guest room blocks, meeting room
rental, catering, audio visual and contracted ancillary charges for spa and
golf.

The Ritz-Carlton Hotel Company, L.L.C., of Chevy Chase, Md.,
currently operates 73 hotels in the Americas, Europe, Asia, the Middle East,
Africa, and the Caribbean. More than 30 hotel and residential projects are
under development around the globe with future openings including Dubai
International Financial Centre, United Arab Emirates; Toronto; and Hong Kong.
The Ritz-Carlton is the only service company to have twice earned the
prestigious Malcolm Baldrige National Quality Award, which recognizes
outstanding customer service. For more information, or reservations, contact
a travel professional, call toll free in the U.S. 1-800-241-3333, or visit
the company web site at www.ritzcarlton.com. The Ritz-Carlton Hotel
Company, L.L.C. is a wholly owned subsidiary of Marriott International, Inc.
(NYSE: MAR) - for more information on Marriott International, visit
www.MarriottNewsCenter.com.

    For further information please contact:
    Marion Schumacher
    Regional Director Public Relations, Europe
    marion.schumacher@ritzcarlton.com
    Tel: +49-30-33777-6900

For further information please contact: Marion Schumacher, Regional Director Public Relations, Europe, marion.schumacher at ritzcarlton.com, Tel: +49-30-33777-6900