Tommy Hilfiger Named Millennium Promise's First MDG Global Leader

American Fashion Designer Introduces Long-Term Campaign to Support Elimination of Extreme Poverty in Africa Through the Millennium Villages Project

NEW YORK, June 24, 2010 - The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen
Corporation, today formally launched a five-year campaign through the Tommy
Hilfiger Corporate Foundation to support Millennium Promise, the leading
international non-profit organization solely committed to supporting the
achievement of the Millennium Development Goals (MDG) to halve extreme
poverty by 2015. In his role as a MDG Global Leader, Mr. Tommy Hilfiger will
engage and encourage corporate leaders and consumers to join him in the
movement to end extreme poverty.

The announcement today heralds the Corporate Foundation's single largest
international investment to-date in its outreach strategy. Significantly, the
campaign is a five-year plan to build sustainable communities in sub-Saharan
Africa and will raise awareness and funds for the Millennium Villages
project, a joint initiative of the Earth Institute at Columbia University,
Millennium Promise, and the UN Development Program. Mr. Tommy Hilfiger was
joined at the announcement by Professor Jeffrey D. Sachs, President and
Co-founder of Millennium Promise and Director of the Earth Institute, and
Ludo Onnink, Chief Operating Officer for the Tommy Hilfiger Group.

Days earlier, Tommy Hilfiger and Ludo Onnink had visited the Millennium
Village cluster in Ruhiira, a remote community comprising approximately
55,000 people in rural Uganda.

"No-one could fail to be deeply moved at the many serious challenges that
villagers face every day in Ruhiira, but at the same time I have been
incredibly inspired by the community spirit and the desire to make long term
changes that will provide for generations to come. Our ambition is to develop
a hands-on campaign over this period of investment that is truly sustainable
- five years for a lifetime," said Tommy Hilfiger. "The results that I have
already witnessed first-hand in the Millennium Village in Ruhiira have
convinced me that launching this campaign today is the single best way we can
use the power of our brand and our people to support efforts to end extreme
poverty in our lifetime."

The Tommy Hilfiger Corporate Foundation announced the US$2 Million
commitment to Millennium Promise in 2009. In 2006, when the Millennium
Village project was first introduced to Ruhiira, nearly 90% of households
survived on subsistence agriculture, mainly from the production of bananas,
with 60% of households earning less than a dollar a day. The integrated
life-saving interventions introduced that year in Ruhiira have already
created a sound model for development. Agriculture production in Ruhiira, for
example, has nearly doubled in a mere three years, and since 2006 malaria
bednet usage has increased from 1% to 34%, while malaria prevalence among all
ages has decreased from 17% to less than 1%. Over 60% of women are now being
tested for HIV during pregnancy, an eight-fold increase, and over 45% of
births are attended by a skilled healthcare professional, an approximate
seven-fold increase. The percentage of the population with access to an
improved water source has more than tripled, and access to basic sanitation
has leapt from less than 5% to 70%. The Tommy Hilfiger Corporate Foundation
pledge will significantly further these integrated developments, focusing on
the community of Bugongi within the Ruhiira cluster of villages.

"Tommy Hilfiger brings extraordinary creativity, entrepreneurial spirit,
and passion to the Millennium Villages project," said John McArthur, CEO of
Millennium Promise. "He and the entire company are setting a remarkable
example of both global corporate leadership and the type of entrepreneurial
commitment needed to ensure that our generation is the last to know extreme
poverty."

"We are very proud that this partnership is playing such a key role in
advancing the holistic approach that Millennium Village communities are
implementing across Africa," said Professor Sachs. "Tommy's announcement
today affirms that corporate leaders everywhere can play an indispensable
role in educating both their workforce and their consumers about how we can
best achieve the Millennium Development Goals."

A defining characteristic of the Company's support for Millennium Promise
will be the depth and breadth of employee engagement: Tommy Hilfiger
employees will bring the same energy, enthusiasm, skills, and professional
expertise that they apply to their roles within the organisation to the
project, in an effort to end global poverty. Through this campaign, Tommy
Hilfiger employees will be offered the opportunity to travel to Ruhiira to
contribute to the cause and physically help make a difference. In 2011, a
cause-marketing program will be launched to reach consumers, to aid in
generating customer awareness and support for the program.

About The Tommy Hilfiger Group

With a premium lifestyle brand portfolio that includes Tommy Hilfiger and
Hilfiger Denim, the Tommy Hilfiger Group is one of the world's most
recognized designer apparel groups. Its focus is designing and marketing
high-quality menswear, womenswear, children's apparel and denim collections.
Through select licensees, the Group offers complementary lifestyle products
such as accessories, fragrances and home furnishings. Merchandise under the
Tommy Hilfiger brands is available to consumers worldwide through an
extensive network of Tommy Hilfiger retail stores, leading specialty and
department stores and other select retailers and retail channels. For
additional information about the Tommy Hilfiger Group, please visit
www.tommy.com.

About Phillips-Van Heusen Corporation

Phillips-Van Heusen Corporation, one of the world's largest apparel
companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands
worldwide. It is the world's largest shirt and neckwear company and markets a
variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy
Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands,
including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction,
MICHAEL Michael Kors, Sean John, Chaps, Trump, JOE Joseph Abboud, DKNY and
Timberland. Visit www.pvh.com.

About Millennium Promise

The mission of Millennium Promise is to help achieve the Millennium
Development Goals - eight globally endorsed objectives addressing the
multiple causes of extreme poverty - in Africa by 2015. To that end,
Millennium Promise uses a holistic approach to work with impoverished
communities, national and local governments and partner organizations to
implement high-impact programs aimed at stopping the cycle of poverty. By
engaging donor nations, corporations and the general public in this effort,
our work is premised on the belief that, for the first time in history, our
generation has the opportunity to end extreme poverty, hunger and disease
disparities. For more information, visit www.millenniumpromise.org

    For further information:

    Tommy Hilfiger
    Abdel El Hamri
    Director of European Communications
    Tommy Hilfiger Europe B.V.
    Tel: +31-(0)-20-589-5701
    abdel.elhamri@tommy.com

    Marybeth Schmitt
    SVP of Communications
    Tommy Hilfiger USA
    +1-212-548-1952
    mschmitt@tommy.com

    Eric Reed
    VP of International Marketing
    Tommy Hilfiger USA
    +1-212-548-1359
    ereed@tommy.com

    Millennium Promise
    Bill Rigler
    Director of Advocacy and Outreach
    Tel: +1-646-884-7420
    Bill.rigler@millenniumpromise.org

Abdel El Hamri, Director of European Communications, Tommy Hilfiger Europe B.V., +31-(0)-20-589-5701, abdel.elhamri at tommy.com; Marybeth Schmitt, SVP of Communications, Tommy Hilfiger USA, +1-212-548-1952, mschmitt at tommy.com; Eric Reed, VP of International, Marketing, Tommy Hilfiger USA, +1-212-548-1952, ereed at tommy.com; Millennium Promise, Bill Rigler, Director of Advocacy and Outreach, +1-646-884-7420, Bill.rigler at millenniumpromise.org