Traveller Feedback Revealed - the Biggest Analysis of World Heritage Sites Ever Conducted

TripAdvisor Travellers Indicate Angkor in Cambodia is the Most Recommended World Heritage Site, but Kasbah of Algiers is the World Heritage Site in Most Need of Attention

LONDON, October 27, 2010 - TripAdvisor(R), the world's largest travel site* and most popular travel
community, today reveals the results to date of the biggest analysis ever
conducted of UNESCO's World Heritage sites around the world.

The two year partnership between TripAdvisor, and UNESCO's World Heritage
Centre launched in October 2009 to raise awareness of and gain travellers'
support to preserve natural and cultural sites inscribed on UNESCO's World
Heritage list. Within the partnership, TripAdvisor will also donate up to
$1.5 million (USD) of support to the World Heritage Centre to help monitor
the conservation of the world's most important cultural and historic sites.

Via on-site and email campaigns, TripAdvisor has, to date, collected
nearly a quarter of a million (244,690) feedback submissions from travellers
who have visited 789 of UNESCO's recently expanded list of 911 World Heritage
sites. The results provide a unique insight into the views and
recommendations of travellers themselves. As part of the partnership,
TripAdvisor shares the feedback to the World Heritage Centre so that it may
better engage UNESCO member states in matters of site conservation.

TripAdvisor travellers have given the nod to Angkor, Cambodia as the
number one recommended UNESCO site to visit in the world, describing it as
amongst other quotes, "Absolutely breathtaking" and "One of the wonders of
the world." The second and third most recommended World Heritage sites are
both in Italy and are respectively the Historic Center of Rome, the
properties of the Holy See, and the Historic Centre of Florence.

At the top of the best condition list is Monticello and the University of
Virginia in Charlottesville, USA. Both are examples of outstanding
neoclassical architecture based on Thomas Jefferson's educational ideas.
Visitors have described it as: "Meticulously cared for, well-organized and
rewarding," with state of the art visitor facilities. Close behind is
Blenheim Palace in Oxfordshire and the Place Stanislas, Place de la Carrière
and Place d'Alliance in Nancy, France.

The TripAdvisor travellers' feedback also highlights those World Heritage
sites they consider need the most attention. At the top of UNESCO's sites in
'Worst Condition' comes the Kasbah of Algiers in Algeria, described as a
"crumbling site". The site includes remains of old mosques, Ottoman-style
palaces and traditional urban structures.

Because countries often hope to draw additional tourism following the
inscription of their sites onto the WH List, traveller feedback from
TripAdvisor can help them address some of the issues raised and improve
tourism to their sites.

"The fantastic response to the campaign shows that travellers have a
passion for helping preserve the places that matter most and we are delighted
to be able to continue to raise awareness of the World Heritage sites and
collect this information on behalf of UNESCO's World Heritage Centre," says
Steve Kaufer, CEO and Founder TripAdvisor

Francesco Bandarin, Assistant Director General for Culture at UNESCO, and
interim Director of the UNESCO World Heritage Centre, said: "This valuable
feedback certainly helps us and UNESCO member states better understand
visitor perspectives regarding site conservation and provides useful
information on how World Heritage travellers engage with the sites and their
communities. We look forward to continuing the partnership with TripAdvisor
on this initiative and say thank you to the travellers who have given the
feedback to date."

According to TripAdvisor travellers:

Top Ten most recommended sites:

    1). Angkor, Cambodia
    2). Historic Center of Rome, the Properties of the Holy See, Italy
    3). Historic Center of Florence, Italy
    4). Historic Areas of Istanbul, Turkey
    5). Old and New Towns of Edinburgh, Scotland
    6). Historic Center of Prague, Czech Republic
    7). Venice and its Lagoon, Venezia, Italy
    8). Works of Antoni Gaudí, Barcelona, Spain
    9). Westminster Palace, Westminster Abbey and Saint Margaret's Cathedral,
        London, England
    10). Historic Center of Vienna, Austria

    Top Ten sites in best condition:

    1). Monticello and the University of Virginia in Charlottesville, USA
    2). Blenheim Palace, Oxfordshire, England
    3). Place Stanislas, Place de la Carrière and Place d'Alliance, Nancy,
        France
    4). Hiroshima Peace Memorial, Hiroshima, Japan
    5). Convent of St Gall, Switzerland
    6). Bahá'i Holy Places in Haifa and the Western Galilee, Isreal
    7). Old City of Dubrovnik, Croatia
    8). Te Wahipounamu, South West New Zealand
    9). Historic Sanctuary of Machu Picchu, Peru
    10). Jiuzhaigou Valley Scenic and Historic Interest Area, China

    Top Ten sites needing most attention:

    1). Kasbah of Algiers, Algeria
    2). Historic Center of São Luís, Brazil
    3). Villa Romana del Casale, Italy
    4). Stone Town of Zanzibar, Republic of Tanzania
    5). Historic Inner City of Paramaribo, Suriname
    6). City of Potosí, Bolivia
    7). Ciudad Universitaria de Caracas, Venezuela
    8). Medina of Tétouan (formerly known as Titawin), Morocco
    9). Portuguese City of Mazagan (El Jadida), Morocco
    10). Historic Center of Naples, Italy

    NOTE TO EDITORS: It's important to note that feedback from visitors is a
    reflection of the visitor experience, and does not necessarily reflect
    the actual state of conservation of a particular site and perceived by
    conservation specialists.

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travelers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travelers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts more
than 50 million unique monthly visitors* across 18 popular travel brands**.
TripAdvisor-branded sites make up the largest travel community in the world,
with more than 40 million unique monthly visitors***, 20 million members, and
over 40 million reviews and opinions. The sites operate in 23 countries
worldwide****, including China under daodao.com. TripAdvisor also operates
TripAdvisor for Business, a dedicated division that provides the tourism
industry access to TripAdvisor's millions of monthly visitors. The division
includes Business Listings, which allows hoteliers to connect directly to
millions of researching travelers, and Vacation Rentals, which helps property
managers and individual home owners list their properties and showcase hotel
alternatives.

TripAdvisor Media Group websites have been recognized as top travel
resources in 2010 by Condé Nast Traveller, Good Housekeeping, TIME magazine
and Travel + Leisure.

TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2010 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.familyvacationcritic.com,
www.flipkey.com, www.frequentflier.com,
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com,
www.seatguru.com, www.sniqueaway.com,
www.smartertravel.com, www.travel-library.com,
www.travelpod.com, www.virtualtourist.com and
www.kuxun.cn.

***Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, August
2010

**** TripAdvisor sites operate in 23 countries worldwide:
www.tripadvisor.com, www.tripadvisor.co.uk,
www.tripadvisor.ca, www.tripadvisor.it,
www.tripadvisor.es, www.tripadvisor.de,
www.tripadvisor.fr, www.tripadvisor.jp, www.daodao.com,
www.tripadvisor.in, www.tripadvisor.se,
nl.tripadvisor.com, www.tripadvisor.com.br,
www.tripadvisor.com.tr, www.tripadvisor.dk,
www.tripadvisor.com.mx, www.tripadvisor.ie,
www.tripadvisor.com.au, www.tripadvisor.com.sg,
www.tripadvisor.co.kr, no.tripadvisor.com,
pl.tripadvisor.com, and th.tripadvisor.com.

    For Further Information, Please Contact: 

    Laurel Greatrix
    UK Media Relations Consultant
    (lgreatrix@tripadvisor.com; +44-203-320-2510)

Further Information, Please Contact: Laurel Greatrix, UK Media Relations Consultant, (lgreatrix at tripadvisor.com; +44-203-320-2510)