TripAdvisor Becomes the First Travel Brand to Break the 40 Million Unique Monthly Visitors Barrier

By Tripadvisor, PRNE
Wednesday, September 22, 2010

Traffic to World's Largest Travel Site Up 60 Percent From Beginning of Year

LONDON, September 23, 2010 - TripAdvisor(R), already the world's largest travel site*, celebrates
becoming the first travel brand to have more than 40 million unique visitors
in one month.

TripAdvisor has experienced tremendous growth in site traffic, with more
than 40 million unique monthly visitors, according to comScore Media Metrix
July worldwide numbers for TripAdvisor sites, up 60 percent from the
beginning of the year. TripAdvisor additionally features 20 million
registered members, up from 15 million in January 2010.

TripAdvisor is now available in 14 languages, across 23 countries
worldwide. In 2010 alone, TripAdvisor has launched new websites in eight
markets globally - Turkey, Denmark, Mexico, Poland, Norway, Australia,
Singapore and Thailand.

"We are excited that TripAdvisor continues our aggressive growth
globally, to help new audiences around the world plan and experience the
perfect trip," said Steve Kaufer, founder and CEO of TripAdvisor. "We have
always believed that user generated content would greatly benefit the travel
community and are delighted that this belief has been demonstrated with the
site becoming the first in the travel arena to break the 40 million monthly
user barrier."

To put TripAdvisor's popularity into context for the UK market, the site on its own boasts 4.5 million unique visitors per
month. That's more than (3.4mm), (4.1mm), and on a
par with (4.5mm)*.

"The tremendous reception of our site, created by travellers for
travellers, underscores the universal appeal of TripAdvisor as the go-to
source for travel reviews and planning," concluded Kaufer.

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travellers to
plan and have the perfect trip. TripAdvisor offers trusted advice from real
travellers and a wide variety of travel choices and planning features
(including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends)
with seamless links to booking tools.

TripAdvisor(R) Media Group, operated by TripAdvisor LLC, attracts nearly
50 million unique monthly visitors** across 18 popular travel brands:,,,,,,,,,,,,,,,, and TripAdvisor-branded sites make up the largest travel
community in the world, with more than 40 million unique monthly visitors*,
20 million members, and over 35 million reviews and opinions. The sites
operate in 23 countries worldwide, including China under TripAdvisor also operates TripAdvisor for Business, a
dedicated division that provides the tourism industry access to TripAdvisor's
millions of monthly visitors. The division includes Business Listings, which
allows hoteliers to connect directly to millions of researching travellers,
and Vacation Rentals, which helps property managers and individual home
owners list their properties and showcase hotel alternatives.

TripAdvisor and the sites comprising the TripAdvisor Media Group are
operating companies of Expedia, Inc. (NASDAQ: EXPE).

TripAdvisor and the TripAdvisor logo are trademarks or registered
trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos
or product and company names mentioned herein may be the property of their
respective owners.

(c)2010 TripAdvisor LLC. All rights reserved.

*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July

**Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, July 2010

For further information please contact: Emma O'Boyle, TripAdvisor, +44(0)777-926-2423 / eoboyle at

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