Under the Patronage of H.H. General Sheikh Mohammed bin Zayed Al Nahyan Abu Dhabi Attracts The World Health Care Congress Middle East, December 5-7, 2010

By World Health Care Congress, PRNE
Sunday, February 14, 2010

ABU DHABI, United Arab Emirates, February 15, 2010 - Under the Patronage of H.H. General Sheikh Mohammed Bin Zayed Al Nahyan,
Crown Prince of Abu Dhabi and Deputy Supreme Commander of the United Arab
Emirates'
Armed Forces, the World Health Care Congress (WHCC) Middle East
will begin a three-year endeavor on December 5-7, 2010 in Abu Dhabi.
www.worldcongress.com/me

The support of the Crown Prince, the Health Authority - Abu Dhabi (HAAD),
the regulative body of the Healthcare Sector in the Emirate of Abu Dhabi and
Abu Dhabi Tourism Authority (ADTA), the body responsible for building and
developing the Abu Dhabi's tourism industry, for the World Health Care
Congress Middle East is another important step in the strategic commitment to
excellence and innovation in health care in Abu Dhabi to develop a global
center for health care innovation and research.

The World Health Care Congress Middle East is the most prestigious health
care event convening global thought leaders and key decision makers from all
sectors of health care to share global best practices in health care
innovation and improvement.

The Congress will feature the top industry influencers, including health
Ministers, leading government officials, hospital Directors, IT innovations,
pharmaceutical and medical device companies and health care industry
suppliers.

H.E. Engineer Zaid Al Siksek, Chief Executive Officer of the Health
Authority - Abu Dhabi said: "Abu Dhabi is committed to continuous
improvement, innovation and excellence in health care for all of its
residents, the Middle East in general, and to inspire health innovation and
improvement worldwide. We envisage the event attracting a high regional and
international turnout of health care executives, providers, and government
leaders to explore fresh ideas and unique insights."

World Health Care Congress Middle East will feature Executive Summits on:

    - Health care Innovation and Investment
    - Emerging Health Care Business Models
    - Public and population health
    - Hospital/Health Systems
    - Health Care IT
    - Chronic Care
    - Health Technology and Interoperability

(www.worldcongress.com/agenda-hr10000.cfm?level=Inside&confCode=HR10000
&AgendaID=416&subAgendaID=1076 )

"The topics to be addressed at the summits will be actionable and
strategic, designed to address local and global challenges in quality, cost
effectiveness, outcomes, and new models for finance and improvements in
healthcare delivery," H.E. added.

"There is an increasing amount of innovation in health care throughout
the world, yet often dramatically better health delivery practices and
outcomes are not even widely recognized within their own countries," said
WHCC Chairman Vidar Jorgenson. "Abu Dhabi is providing a great service by
sponsoring a World Health Care Congress that will focus on innovation,
identifying and promoting these important health care innovations with
recognition throughout the world, inspiring even more health innovation and
sharing in the future."

The congress is seen as a welcome boost to Abu Dhabi's expanding business
tourism portfolio with the Abu Dhabi Tourism Authority (ADTA) lending its
support.

H.E. Mubarak Al Muhairi, Director General, Abu Dhabi Tourism Authority
(ADTA), said: "Major international events of this nature have substantial
tourism benefits for the destination bringing in speaker platforms and
delegates who use our state-of-the-art facilities, put revenue into the local
market and interact with the destination, some for the first time."

"It give us a great opportunity to showcase the destination to a highly
influential international audience many of whom we hope to convince to
return," H.E. added.

About Health Authority - Abu Dhabi (HAAD):

The Health Authority - Abu Dhabi (HAAD) is the regulative body of the
Healthcare Sector in the Emirate of Abu Dhabi and ensures excellence in
Healthcare for the community by monitoring the health status of the
population.

HAAD defines the strategy for the health system, monitors and analyses
the health status of the population and performance of the system.

In addition HAAD shapes the regulatory framework for the health system,
audit against regulations, enforce standards, and encourages adoption of
world - class best practices and performance targets by all healthcare
service providers in the Emirate.

HAAD also drives programs to increase awareness and adoption of healthy
living standards among the residents of the Emirate of Abu Dhabi in addition
to regulating scope of services, premiums and reimbursement rates of the
health system in the Emirate of Abu Dhabi. www.haad.ae

    For more information:
    Rami Adwan
    Media Specialist
    Health Authority - Abu Dhabi
    Tel: +971-2-419-3318
    email: radwan@haad.ae

About Abu Dhabi Tourism Authority

Abu Dhabi Tourism Authority (ADTA) was established in September 2004. It
has wide ranging responsibilities for building and developing the emirate's
tourism industry. These include; destination marketing; infrastructure and
product development and regulation and classification. A key role is to
create synergy in the international promotion of Abu Dhabi through close
co-ordination with the emirate's hotels, destination management companies,
airlines and other public and private sector travel-related organizations.
www.abudhabitourism.ae/en/

About World Congress

World Congress, the leading global provider of healthcare conferences,
forges health care communities by convening senior executives from all
segments of the industry and government policymaking. Whether it's our annual
flagship event, the World Health Care Congress, its overseas counterpart,
World Health Care Congress Europe, or one of our more specialized Congresses
and Leadership Summits, they produce the premier industry forums that
generate content that matters and foster connections that provide the lasting
benefits. www.worldcongress.com

    For more information:

    Patrick Golden
    Director of Communications
    World Health Care Congress
    Tel: +1-781-939-2511
    (c) +1-978-595-6003
    email: patrick.golden@worldcongress.com

Rami Adwan, Media Specialist, Health Authority - Abu Dhabi, +971-2-419-3318, radwan at haad.ae; Patrick Golden, Director of Communications, World Health Care Congress, +1-781-939-2511, (c) +1-978-595-6003, patrick.golden at worldcongress.com

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