Union Bancaire Privée Develops its Activities in Luxembourg as it Rolls Out its European Union Strategy

GENEVA, October 18, 2010 - Union Bancaire Privée (UBP) is broadening its strategy by
appointing Yves Stein as the head of its banking activities in Luxembourg.
Before joining UBP, Yves Stein was Director General at BNP Paribas (Suisse)
S.A., in charge of wealth management. Before that he was CEO Private Banking
within Fortis group.

"We are delighted to have Yves Stein at the helm of our
Luxembourg office. He brings with him his international private banking
experience acquired over more than twenty years and in all the major European
financial centres. He has all the qualities it takes for implementing our
strategy and developing our activities in Luxembourg and the European Union,"
said Michel Longhini, Head of Union Bancaire Privée's Private Banking
division.

By hiring Yves Stein, UBP has shown its desire to strengthen
its representation in Luxembourg, where it has had an office since 2002. The
Bank has selected the Luxembourg financial centre as the ideal platform from
which to expand its private banking and asset management activities in
Europe.

Yves Stein declared, "I am very pleased to be joining such a
dynamic bank with such skilled people and am keen to contribute my experience
towards helping UBP become a major player on the Luxembourg financial scene."

He is a citizen of Luxembourg, a graduate of the Institut
Catholique des Hautes Etudes Commerciales in Brussels and has over twenty
years' experience in the banking sector. Throughout his career, Yves Stein
has held several senior positions in private banking in Europe's and
Switzerland's major financial centres.

About Union Bancaire Privée

Union Bancaire Privée, UBP SA (UBP) is based in Geneva and is one of
Switzerland's leading private banks. Active in the field of asset management
for both private and institutional clients and with a very solid balance
sheet, the Bank had some CHF 72 billion (USD 66.5 billion) in assets under
management as at 30 June 2010. UBP employs some 1,200 people in over 20
locations worldwide and provides a complete range of innovative investment
products and services, both in traditional and alternative asset management,
with the aim of achieving a high performance and protecting clients' capital.
www.ubpbank.com

For any further information, please contact

Jérôme Koechlin, Head of Corporate Communications, Tel.:
+41-58-819-26-40, e-mail: jko@ubp.ch, website: www.ubpbank.com

For any further information, please contact Jérôme Koechlin, Head of Corporate Communications, Tel.: +41-58-819-26-40, e-mail: jko at ubp.ch, website: www.ubpbank.com