Valued Opinions Reveals Excitement Over Facebook's Latest Offering

LONDON, February 9, 2011 - Valued Opinions has announced that there is a high level of excitement
over the launch of Facebook email addresses.

Although its success is yet to be seen, the latest market research
(www.valuedopinions.co.uk/) suggests Facebook has its finger on the
pulse. The results of Valued Opinion's latest online poll reveal that 22% of
UK respondents will be quick to take up Facebook's new service. 25% of the
opinion panel is undecided, and 52% don't think they will.

As Facebook's co-founder Mark Zuckerman explained, the company's new
service is something of a revolution: "It's not e-mail. It handles e-mail in
addition to Facebook messages, and Facebook IM, and other IM and SMS and all
the other different ways that you want to communicate."

Facebook has tried to respond to changing habits. While email remains the
most common form of electronic communication for adults, for US teenagers,
text-messaging has surpassed face-to-face chat, email, phone calls and SMS
messaging. Public opinion, gauged from market research companies such as
Valued Opinions, plays an important part in helping technology companies to
get it right.

Facebook's new product means that all mobile text messages, instant
messages, online chat and emails end up in a special, all-in-one social inbox
and users can reply however they choose, without the technology getting in
the way. It aims to make electronic communication a more simple, real-time,
immediate personal experience gradually replacing the traditional email which
can be too slow and too formal. Its makers claim that its seamless messaging
will provide a simple, convenient alternative to the current multiple,
fragmented systems.

Facebook's system has other unique features that help users to see the
messages that matter by filtering out spam, weighing up the priority of
messages and filing messages from family and friends separately from those of
strangers. It also automatically aggregates conversation histories, building
up special archives so that users can trace communications with family or
friends, which Zuckerman likens to the modern equivalent of a treasure trove
of letters stored in a box.

With 70% of Facebook's 500 million users already regularly sending
messages through the site- that's 4 billion messages every day- the
competition has every right to be wary. Companies such as AOL, Google and
Yahoo are desperately bringing out new features and social networking
tools to try and keep up with the Facebook Phenomenon. Speculation is rife
that eventually Facebook's new system will revolutionize the way we
communicate; whether this is right remains to be seen.

About Valued Opinions:

Valued Opinions is an online market research platform where members have
the opportunity to earn rewards by participating in online surveys and online
polls (www.valuedopinions.co.uk/index.php?id=64). Through various
partnerships with popular retailers such as Amazon.com, Tesco and HMV, Valued
Opinions provides its members with attractive rewards in exchange for
completing paid online surveys.

Made up of more than 2 million members globally, the Valued Opinions
opinion panel (www.valuedopinions.co.uk/join/) provides market
research companies with access to untapped opinions from a large database of
consumers.

    PR Contact:

    Sebastien Van Schalkwyk
    Loyalty Marketing Manager
    1st Floor
    Elizabeth House
    39 York Road
    London
    SE1 7NQ
    +44(0)207-921-2562

www.valuedopinions.co.uk

Sebastien Van Schalkwyk, Loyalty Marketing Manager, 1st Floor, Elizabeth House, 39 York Road, London, SE1 7NQ, +44(0)207-921-2562