What VAS are Demanded Today?

ST PETERSBURG, Russia - The mobile arms race is over. It has left behind a kaleidoscope of
services, just a few of which bring any noticeable revenue. Now a new epoch
of effective business-critical VAS with a short payback period has begun.
Bercut X-tones is one such solution.

In October 2006, the RBT service based on X-tones was launched by the MTS
Belarus network, and gained immediate success. Within a year of commercial
operation the penetration rate of the service reached 20%, which we are proud
to consider a very high level of service consumption by our subscribers.
These figures break all records on the CIS market.

“As a result of the high popularity, this service contributes
significantly to the overall income of our company. Along with the financial
benefit, we obtain an intangible effect - enhancement of subscriber loyalty,”
says Vadim Tatyanenko, Head of Marketing Department at JLLC MTS.

“In May 2008 an upgrade took place and a new release of X-tones was
installed. The introduction of the melody’s lifetime period feature
provided new functionality that will ensure further development of RBT
service on our network and will certainly increase our incomes from the
service.”

“Today, only those solutions are needed that have a payback period of
less than a year,” notes Vladimir Filipyev, Chief Clients Relations Officer
at Bercut Ltd. “X-tones fully meets this requirement, and the estimated
revenue to be generated annually by the solution is $1.33 per subscriber,
while some of our customers manage to get up to $3 per subscriber annually.”

X-tones is a personal entertainment service that allows mobile
subscribers to replace the standard Ring Back Tone (RBT) with melodies or
voice messages for both incoming and outgoing calls. The solution serves
more than 70 million subscribers in 9 countries of the world.

Bercut provides large global telecom holdings with customized,
end-to-end solutions that ensure the largest profit with proven rates of
financial profit per subscriber.

Customers of the company are listed among the TOP-50 World’s Largest
Telecommunications Service Providers

Bercut solutions serve a total of 300 million subscribers

Bercut solutions generate profits of over US$1.5 billion annually

The Bercut solutions portfolio generates annual revenue of US$15 per
available subscriber

The satisfaction level of our customers is estimated at 7.6 points on a
10-point scale

Bercut’s strategic partners are Ericsson and Nokia Siemens Networks

Contact:
Natalia Penkina
pr@bercut.com
+7-812-327-3233
www.bercut.com

Source: Bercut

Natalia Penkina, pr at bercut.com, +7-812-327-3233