Wish you Were Here…? Norway Postcard Models Wanted!

LONDON, June 1, 2010 - Visit Norway is looking for four ordinary people who are seeking an
extraordinary adventure to be the stars of its summer postcard photo-shoot in
Northern Norway.

No modelling experience is required but entrants should enjoy outdoor
activities and be aged 25-65. The winners will take centre stage in a photo
shoot with a professional photographer in awe-inspiring Norwegian nature.
Postcards will subsequently be printed and sold in Northern Norway.

Catherine Foster, Country Manager, Visit Norway UK said: "We are looking
for ordinary people! Our models should have a vibrant personality and a love
for the outdoors to offset the rugged and striking landscape in Northern
Norway "

Potential models must be available to travel to one of three destinations
in Northern Norway with a partner of their choice from August 14-17, 2010.
Applications can be made through the Norway Postcard Models Facebook Page
(www.facebook.com/postcardmodels). To enter, simply upload your photo
into our picture-perfect Northern Norway postcard scenes. If enough of your
Facebook friends 'Like' the image that you create, you stand a greater chance
of being picked as the winner.

The closing date for entries is 31st July.

Visit www.facebook.com/postcardmodels or
www.visitnorway.co.uk/postcardmodels for further information.

Terms and conditions for Postcard Models competition:

1. These T&Cs apply to the 'Postcardmodles' competition (the
"Competition") being run by Innovation Norway (the "Promoter") 2. This
Competition is open to residents in the United Kingdom only

3. Entrants must be 18 years of age or above at the time of travel, and
enjoy activities in nature

4. Deadline for competition is 31st July 2010 (0:00 GMT). Winners will be
notified by Promoter via email no later than 3rd August 2010

5. All images must be submitted as indicated on the competition Facebook
page. Submitted materials will appear on the Facebook page after approval by
the Promoter.

6. Competition entries that have gathered at least 10 'likes' will
qualify for entry into the competition. Promoter will pick four winners who
will each travel to Norway with one partner. Shortlisted entrants may be
interviewed by the Promoter's judging pannel during the selection process.

7. There will be one prize for four winners. All winners and their
travelling companions must be residents in the United Kingdom.

8. The prize is a 3 night stay in Norway from 14th to 17th August 2010.
The prize includes all travel to Norway and transport within Norway. It also
includes breakfasts, lunches, dinners and accommodation in a twin or double
room. Flights are from London Gatwick to Troms0 and are return economy
tickets. Winners might be required to travel onwards to another destination
in Norway either by roads, ferries or by air.

9. Winners must arrange and purchase their own travel insurance covering
the full journey period, arrange and pay for their own visa application to
Norway if required, own a valid and legal travel document and be available to
travel during the journey period.

10. Winners who cannot participate on the trip must notify the promoter
no later than 6th August 2010.

11. In the event that the Promoter is unable to contact a winner within
48 hours of first attempting to do so; or a winner confirms that he/she is
unable or no longer wishes to participate in the Competition, the Promoter
reserves the right to select an alternative winner among the remaining
entrants, or through other sources than the Competition. 12. The prize cannot
be transferred, exchanged for cash, and no alternative prizes are available.

13. The promoter reserves the right to cancel the award of the prize in
the event of non-compliance by the Winner with these terms and conditions.

14. Promoter is not responsible for: (i) lost, late, stolen, misdirected,
damaged, garbled, or illegible entries; or (ii) unauthorized access to or
alterations of entry materials, or (iii) any injury or damage to entrant's or
any other person's computer and equipment related to or resulting from
participating in the competition.

15. By participating in the Competition, entrant (i) agrees to be bound
by these official rules, including all eligibility requirements, and (ii)
agrees to be bound by the decisions of Promoters, which are final and binding
in all matters relating to the Competition.

16. The Winner consents to all material recorded during the submission to
the Competition, the prize trip in Norway or otherwise produced in connection
with the Competition being used by the Promoter for marketing and media
purposes until the end of year 2020. The winner will take part in a
photoshoot with a professional photographer and the results of the shoot will
be produced into postcards. The postcards will be produced for commercial use
to promote travel to Northern Norway. The winner acknowledges that they have
no rights to any profits and will not receive any form of compensation
arising from the sale of these postcards. 17. The winner may be required to
participate in additional publicity events. The winner confirms that the
Promoter can use their name, age, appearance, voice, likeness and any other
details provided in their entry for the purpose of promoting and running the
Competition in any media (including all forms of online media). The Winner
acknowledges that no sums or any compensation shall be payable to him/her by
the Promoter for such use. 18. By accepting the prize and participating in
the shoot, the winner understands that travel contains some inherent element
of risk of accident, illness, injury, loss, or death, which may be caused by
negligence, forces of nature, wild animals, or other agencies, known or
unknown; and further recognizes that medical facilities may not be readily
available or accessible during some or all of the journey. Winner must be
willing to accept the risk and to confirm the acceptance of such risk in
writing at Promoter's request.

19. Participants agree to release, discharge and hold harmless Innovation
Norway (Promoter) and their partners from any claims, losses, and damages
arising out of their participation in this competition and the prize.

20. Entry in to the competition signifies acceptance of these terms and
conditions.

21. Promoter in the United Kingdom: Innovation Norway, Charles House,
5/F, 5-11 Lower Regent Street, London SW1Y 4LR, United Kingdom, email:
infouk@innovationnorway.co.uk.

Notes to editors:

For media inquiries regarding the Norway Postcard Models campaign, please
contact:

    Surf PR
    Tel: +44(0)20-7928-2999
    Rebecca Genin - Rebecca.Genin@SurfPR.co.uk
    Laura Crickmore - Laura.Crickmore@SurfPR.co.uk

For press queries about Visit Norway UK and image requests of Norway,
please contact Hanne Knudsen at Innovation Norway -
hanne.knudsen@innovationnorway.no

For media inquiries regarding the Norway Postcard Models campaign, please
contact: Surf PR, Tel: +44(0)20-7928-2999, Rebecca Genin - Rebecca.Genin at SurfPR.co.uk, Laura Crickmore - Laura.Crickmore at SurfPR.co.uk; For press queries about Visit Norway UK and image requests of Norway, please contact Hanne Knudsen at Innovation Norway -
hanne.knudsen at innovationnorway.no