"After All, No Regrets": The New CARRERA Eyewear Communication Campaign

By Carrera, PRNE
Monday, February 14, 2011

PADOVA, Italy, February 15, 2011 - CARRERA, the international fashion eyewear brand, presents its
new worldwide communication campaign with strong-impacting images to attract
public attention the world over.

To view the Multimedia News Release, please click:


Conceived and promoted by the agency D'Adda, Lorenzini,
Vigorelli, BBDO, the campaign focuses on the narrative aspect of new
communication with a portrait of a generation engaged in living life to the
full and enjoying every moment. The message is direct and immediate, due to
the clear and absorbing headline, "AFTER ALL, NO REGRETS". This is a prompt
to live life intensely, with personality and without regrets, with CARRERA
sunglasses and optical frames as inseparable companions at all times.

For the 'fast-laner' stars of the campaign, the only rule is
"to live in the fast lane". The young men and women of the "CARRERA
generation" live fast and to the max, in search of clean fun, amid emotions
to be experienced, people to be met, nights to be enjoyed and dawns to be

In the new images, made up of truly original shots, the
campaign portrays real-life situations, after intense moments enjoyed,
without regrets.

The new CARRERA campaign is part of a broad communication
project for spring/summer 2011, which also comprises of a strong-impacting
video with surprising content. It is directed by a young Italian film talent,
Marco Gentile.

This major worldwide campaign will be on-air starting February
and will be implemented through a broad and complete media mix,
including web, press, billboards and films. CARRERA's commitment also
continues on the website www.carreraworld.com and on social
media networks, to boost activities begun in 2010.

For the coming season, CARRERA, the reference brand name for
those who want to be authentic and fashionable without compromise, presents a
collection of original and stylish models with unmistakable style and elegant
materials. The new eyewear has a winning design and strong appeal.

The collection of CARRERA sunglasses and optical frames,
designed by Enzo Sopracolle, is manufactured and distributed by the Safilo


    Creative Direction: Stefania Siani and Federico Pepe
    Art Director: Davide Fiori/Luca Fontana
    Copywriter: Valentina Amenta/Andrea Fagiolari
    Photographer: Steven Duncan
    Director: Marco Gentile
    Production company: Stamp Film

Find out the new collection on carreraworld.com/

Safilo Group Press Office, Tel. : +39-049-698-5459, Email: pressoffice at safilo.com

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