Burton Reveals the 24 Hour Suit

LONDON, June 21, 2011 -

Burton has announced the creation of its new 24 Hour Suit. New
technology has been developed to ensure the 24 Hour Suit range
keeps its wearer looking sharp 24/7.

These suits are all stain repellent, crease resistant and also
shape retaining meaning that whatever life throws at the wearer,
they will be able to keep calm, look good and carry on.

The blazers are all fitted with a selection of mesh material as
part of the lining in the under arms to ease movement and have been
carefully designed to create a comfortable and wearable tailored
look. There is a secret ’security’ zipped pocket in the lining that
is the ideal size for storing a mobile phone or mp3 player.

As well as these nifty features, the suits are effortlessly
stylish with a mixture of fabrics and colours creating a
comprehensive suiting offer. A grey Prince of Wales check, navy
micro dot and also black and grey sharkskin are all available on a
fashionable tailored fit.

With their clean design and details like peak and notch lapels,
these suits can take the wearer from boardroom to bar, back to
boardroom in one fell swoop.

Added to the range is the 24 hour shirt, which is easy iron and
100% cotton. The shirts come in classic white, pale blue, and also
a black and purple pinstripe, both with contrast collars making it
the perfect accompaniment to the 24 Hour Suit Collection.

This new range has been tried and tested to ensure the fabrics
are durable and can handle whatever obstacles the world may throw
at the wearer.

The 24 Hour Suit range will be available from the 19th September
2011.

About Burton:

Burton was originally founded in 1903 under the name of The
Cross-Tailoring Company. It quickly became popular and expanded
into hundreds of outlets and factories across the United Kingdom.
Today, it is a staple on most high streets and a popular retailer
for mens clothing, including
gifts for men, href="www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=208978&beginIndex=1&pageSize=20&interstitial=true">
mens suits, men’s shirts, casual clothing, href="www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=223521&beginIndex=1&pageSize=20&interstitial=true">
mens jeans, men’s href="www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?viewAllFlag=false&langId=-1&parent_categoryId=208974&storeId=12551&catalogId=33052&pageSize=20&categoryId=277112&sort_field=Relevance">
chinos and men’s shoes.

Customers can also shop online from the Burton website which
offers free returns in-store or by post and fast delivery to their
home. The site features a useful size guide to ensure customers can
get the correct fit for all items. Customers can also sign up for
the Burton newsletter, which offers all the latest style updates,
exclusive discounts and competitions.

For further details please contact:
Anthony McGrath
Arcadia Group Ltd
Colegrave House
70 Berners Street
London
UK
W1T 3NL
+44(0)20-7291-2477
www.burton.co.uk

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