Debenhams Reveals 85% of Women Wear Wrong Sized Bra

LONDON, May 12, 2011 - Debenhams has revealed that embarrassment is causing 85% of the female
population to wear the wrong sized bra.

Despite Debenhams carrying out over one million bra fits a year, the
majority of women would rather spare their own blushes than go and get
measured for a bra that does the job.

The findings came from a survey by Debenhams, which showed that going
topless, feeling uncomfortable and being made to feel embarrassed came out as
reasons women felt reluctant to go for a professional bra fitting
(www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_142611_-1)
- all three are completely false.

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Debenhams head of lingerie (www.debenhams.com/lingerie) buying and
design Sharon Webb commented: "The results of our survey were shocking - it's
astounding how many myths there are surrounding how a bra fit works.

"What's more a woman can go from a 36B to a shapely 32D in a matter of
minutes by getting a good bra fit - no drastic surgery required."

Britain's first lady of lingerie, designer Aliza Reger added: "Fit is of
paramount importance, a great fitting bra makes you look good on the outside
and feel fantastic on the inside.

"It really is staggering how many women get it totally wrong. There
really is nothing worse than an unsupported bust or spilling over the top of
an ill-fitting bra."

Until the 22nd May 2011, the hundreds of expertly trained lingerie
fitters at Debenhams are fitting as many women as possible, to raise
awareness of the importance of wearing the right sized bra and the dramatic
difference it can make to a woman's figure.

Women can take advantage of the free bra fitting service in all Debenhams
stores, and those who do so during May will receive GBP5 off bras
(www.debenhams.com/lingerie/bras) when they are fitted.

About Debenhams:

Debenhams is a leading department stores group with a strong presence in
key product categories including womenswear, menswear, childrenswear, home
and health and beauty.

Debenhams is the second largest department store chain in the UK.

Debenhams operates 161 stores in the UK and Republic of Ireland.
Debenhams also has 61 international franchise stores in 24 countries and six
Magasin stores in Denmark.

Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey,
Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon,
FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald,
Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa
Stickley, Eric Van Peterson and Matthew Williamson.

    PR Contact:

    Michelle Dowdall
    Debenhams
    33 Wigmore Street
    London
    W1U 1QX
    +44(0)8445-616161
    www.debenhams.com

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