Kuoni Report Shows how Different British Holidaymakers Behave When on Holiday

DORKING, England, February 22, 2011 - Kuoni, the luxury tour operator, has published its latest report on how
different British holidaymakers behave abroad, with revealing some results.

According to the survey, Liverpudlians have more sex on holiday,
Londoners most dislike body odour, holidaymakers from Sheffield buy the most
new clothes for their holidays, child-free couples fret over litter and
Brummies abstain from drinking alcohol.

The Kuoni Holiday Report 2011 (
www.kuoni.co.uk/en/services/about_kuoni/news/press_releases/holiday-report-2011/pages/holidayreport2011.aspx)
is part of the company's strategy of getting closer to its customers by
understanding them better. The report looks at behaviour before, during and
after a holiday, including eating and spending preferences, manners,
etiquette, holiday romance and sexual habits.

Despite the regional variations highlighted throughout the report, what
unifies the research is how different British holidaymakers behave when on
holiday. Escaping from their every day routines, the Brits discard their
regular persona and… eat less healthily, exercise less, drink more, dress
more provocatively, expect more sex and in more adventurous places and spend
more money.

In short, Brits lose their inhibitions on holiday, whether aged 25 or 65.
Over half do things out of character - such as drink more alcohol - and feel
liberated by the fact that no-one knows who they are.

Christine Webber, psychotherapist and health writer and broadcaster,
said:

"Times are really tough for most people in the UK at the moment, so it's
a small wonder that people want to let off steam on holiday.

"It's particularly interesting to me that some respondents actually enjoy
adopting a whole new persona on holiday. It's as if they're conducting an
experiment, which might lead to real change at a later date. In the midst of
our busy lives, we often fantasise about embracing a completely different
lifestyle, or becoming a different sort of person, and it seems as if
holidays allow us to flirt with the sort of changes we dream about.

"Luxury holidays (
www.kuoni.co.uk/en/services/about_kuoni/news/press_releases/holiday-report-2011/pages/holidayreport2011.aspx)
are great times to reconnect with the person we love, and to remind each
other of the importance of romance and closeness.

"Many of us have no option but to work flat-out these days if we are to
hold onto our jobs. But this can turn us into dull, stressed-out, irritable
and terribly tired individuals. By taking a holiday, we restore balance and
sanity into our lives. We have time to think and we have time to just chill."

The full report is available from www.kuoni.co.uk/holidayreport

About Kuoni:

Kuoni is ABTA and ATOL protected, giving customers financial protection
and ensuring they won't be stranded abroad. Customers are safe in the
knowledge that while they are abroad, Kuoni have professional ground agents
and English speaking guides to ensure they have an enjoyable stay.

Kuoni offers luxury holidays in a number of beautiful locations,
including a range of all inclusive Maldives holidays (
www.kuoni.co.uk/en/pages/default.aspx) and Kenya safaris
(www.kuoni.co.uk/en/inspiration/type/safari_outdoor_nature/safari/africa/kenya/pages/default.aspx)
as well as a host of memorable experiences such as brewing coffee at ancient
Brazilian fazendas, tracking chimpanzees in the wilds of Tanzania and salsa
dancing in Havana. The company's Authentic Experiences enable travellers to
do as the locals do or learn from experts in their field.

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paste these hyperlinks into your Internet browser's URL address field. Remove
the space if one exists.)

For further media information, please contact:

    Anne-Marie Hansen
    Kuoni Travel Ltd
    Kuoni House
    Deepdene Avenue
    Dorking
    Surrey
    RH5 4AZ
    +44(0)1306-744-173

www.kuoni.co.uk

Anne-Marie Hansen, Kuoni Travel Ltd, Kuoni House, Deepdene Avenue, Dorking,
Surrey, RH5 4AZ, +44(0)1306-744-173