PriceGrabber Releases iPad 2 and Tablet Computer U.S. and UK Survey DataBy Pricegrabber, PRNE
Wednesday, March 16, 2011
Apple delivers on U.S. and UK consumer wish lists for iPad 2
LOS ANGELES and LONDON, March 17, 2011 - The launch of iPad 2 and all its new features has the consumer
electronics world buzzing with excitement and anticipation. PriceGrabber(R),
a part of Experian, has released the results of its U.S. and UK tablet
computer surveys, which explore consumer sentiments regarding iPad 2 and the
future of tablet computers. These surveys were conducted prior to Apple's
official iPad 2 announcement (United States: Feb. 16 to March 1, 8,794 online
respondents; United Kingdom: Feb. 9 to March 1, 1,854 online respondents).
More UK consumers plan to purchase iPad 2 within one month of its release
Before Apple confirmed the new features of its iPad 2, PriceGrabber asked
its shoppers if they anticipate being early adopters of the iPad 2
technology. While the number of first-year adopters is very similar in the
United States and the United Kingdom, more consumers in the United Kingdom
plan to purchase an iPad 2 within the first month of its release.
In the United States, 23 percent of respondents stated that they plan to
purchase the iPad 2 within the first year of its release. Of these first-year
adopters, 26 percent stated that they plan to make their purchase within one
month of the iPad 2 release date. Seventy-four percent plan to purchase at
other times within the first year.
Similarly, 20 percent of UK survey respondents plan to purchase an iPad 2
within the first year of its release. However, of those UK respondents who
plan to purchase an iPad 2 within the first year, 32 percent stated they plan
to make this purchase during the first month of its release. The remaining 68
percent plan to purchase at other times within the first year.
iPad is overwhelmingly the most popular tablet in the market in both the
United States and the United Kingdom
Apple iPad not only has brought tablet computers to the forefront of the
consumer electronics industry, but it is also significantly ahead of its
competitors in terms of consumer popularity. U.S. and UK consumer sentiments
are very similar when it comes to favorite tablets, with the Apple iPad
leading the pack.
When consumers in the United States were asked which tablet computer
product they preferred to receive as a gift, 87 percent stated that they
prefer the Apple iPad. Samsung Galaxy Tab was a distant second, with 5
percent of consumers indicating they would like to receive it as a gift. Two
percent of consumers would like the Dell Streak and 2 percent prefer the HP
UK respondents also prefer the Apple iPad, with 88 percent of UK
consumers indicating that they prefer to receive the Apple iPad as a gift.
Six percent would like to receive the Samsung Galaxy Tab as a gift. Three
percent of consumers would like the Dell Streak and 2 percent prefer the
Half of consumers think that the tablet computer will replace desktops
Starting in 2010, tablet computers have become the new "it" product in
the consumer technology industry. With the excitement surrounding new tablet
products, speculation has emerged regarding whether or not tablet computers
will replace the traditional desktop or laptop computer. According to
PriceGrabber survey data, U.S. consumers are less likely than UK consumers to
believe that a tablet computer will replace their laptop or desktop computer
Survey respondents in the United States were also asked if they ever
think they would ditch their laptop or desktop computer and only own a
tablet. Forty-two percent of U.S. consumers said that they would own a tablet
computer instead of a laptop or desktop computer. Fifty-eight percent said
they do not believe a tablet computer would replace their desktop or laptop
When UK survey respondents were asked about their likelihood of using a
tablet computer as their computing device of choice, 51 percent said that
someday they believe a tablet computer would replace their laptop or desktop
computer. Forty-nine percent said they do not expect to only own a tablet
A cost reduction and camera are the most desired features for iPad 2
Prior to the Apple announcement regarding new features on the iPad 2,
survey respondents were asked which feature that wasn't included in the first
generation of the iPad is most important to them when considering an iPad 2
purchase. Survey data revealed a cost reduction and camera were the two most
important features to consumers in the United States and United Kingdom.
U.S. survey respondents demonstrated a focus on value when it comes to
their iPad 2 decision. Twenty-nine percent of U.S. consumers cited a cost
reduction as the most important feature when considering an iPad 2 purchase.
Twenty-six percent choose a camera as the most significant feature for an
iPad 2 purchase and 17 percent indicated a more powerful chip. Twelve percent
are looking for a lighter, thinner device.
In the United Kingdom, cameras were most important to consumers.
Twenty-eight percent of UK consumers said a camera feature was most important
when considering an iPad 2 purchase. Twenty-eight percent said a cost
reduction was important. Twenty-two percent indicated a more powerful chip
was the biggest priority when it comes to iPad 2. Fourteen percent of
consumers were looking for a lighter, thinner device.
PriceGrabber.co.uk, a part of Experian, is a leading online shopping site
where savvy shoppers can instantly find and compare millions of unique
products and services across 20 categories with thousands of merchants.
Compare products side by side to find the right retailers at the best prices
within popular categories, such as Digital Cameras, Electronics, Computers,
Clothing, Books, TVs and more. PriceGrabber.co.uk provides shoppers with the
right product from the right merchant at the best price anytime, anywhere.
Visit us at www.pricegrabber.co.uk.
Experian(R) is the leading global information services company, providing
data and analytical tools to clients in more than 90 countries. The company
helps businesses to manage credit risk
target marketing offers and automate decision making. Experian also helps
individuals to check their credit report (www.experian.com) and
and protect against identity theft
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended March 31,
2010, was $3.9 billion. Experian employs approximately 15,000 people in 40
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao
For more information, visit www.experianplc.com.
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other product
and company names mentioned herein are the property of their respective
iPad and iPad2 are trademarks of Apple Inc., registered in the U.S. and
Samsung Galaxy Tab and SAMSUNG are trademarks of Samsung Electronics Co.
Ltd., registered in the U.S. and other countries.
Dell Streak is a trademark of Dell Inc., registered in the U.S. and other
HP Playbook is a trademark of Hewlett Packard.
Toshiba Folio is a trademark of Toshiba Corporation
Sharon Banfield, +1-323-601-1231, sbanfield at pricegrabber.com, or Lexie Puckett, +1-323-601-1223, lexie at pricegrabber.com, both of PriceGrabber; or Lisa Balliache of The PR Network, 07768-264132, lisa.balliache at theprnetwork.co.uk, for PriceGrabber
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