Austrian Standards Institute

VIENNA, March 25, 2011 - In his new book "Standardization - challenge and opportunity" expert Guido Grtler explains how the business potential of standardization can be used successfully.

VIENNA, January 31, 2011 - Brands and patents as measurable assets for shareholders and stakeholders as well as the importance of intangible assets in the sale or mergers and acquisitions (M&A) were in the focus of a press briefing that took place on 20th January 2011 in the Customer Area of Austrian Standards in Vienna.