Johnnie Walker
LONDON, September 29, 2011 -
Global Research From Johnnie Walker Reveals a new Model for Measuring Success and Achievement
- Over half (52%) of global citizens say success isn't just based on wealth
- Two in five (42%) do not think material goods signify success
- Death of the 'me' culture in the Western World
- Community values still prevalent among the conspicuous consumption of the East
Attitudes towards success and achievement are fundamentally changing around the world, according to a new report released today from Johnnie Walker.