The Keller Fay Group
LONDON, November 8, 2011 -
- Over 90% of BrandConversations Take PlaceOffline; Mostly Face to Face -
- Tesco, Sky and Apple are Most Talked About Brands in UK -
The average UK adult talks about brands 78 times per week, which translates into 3.4 billion brand impressions each week that come via word of mouth.
LONDON, May 3, 2011 - The Keller Fay Group, a market research consultancy focused on word of
mouth (WOM) marketing, announces the opening of its UK office in London.
LONDON, March 11, 2011 - -- Newly released research by Keller Fay Group show similarities outweigh
differences on macro dimensions of WOM --
-- However, important differences shine through at the category and brand
level --
-- UK leads other markets in terms of WOM volume --
-- Higher WOM levels in UK than other markets for 9 of 15 categories --
-- Tesco is #1 WOM brand in UK --
Word of mouth marketing is a global phenomenon now.
