Keller Fay Group Opens UK Office

By The Keller Fay Group, PRNE
Monday, May 2, 2011

Word of mouth research/consulting specialist builds on existing knowledge of how British consumers talk about brands, products, and services -

LONDON, May 3, 2011 - The Keller Fay Group, a market research consultancy focused on word of
mouth (WOM) marketing, announces the opening of its UK office in London. This
follows Keller Fay's inaugural TalkTrack(R) Britain study conducted in 2010,
which showed Britons to be highly engaged in word of mouth about brands and
products, the vast majority of which is offline. Keller Fay also worked with
the IPA in 2010 to introduce word of mouth measurement into TouchPoints3.

TalkTrack(R) Britain will be developed as a continuous measure of brand
word of mouth, and Keller Fay will complement this with a range of custom
research solutions around WOM.

The UK office will be headed by Steve Thomson, previously a director at
major research agencies including Ipsos and GfK/NOP. He said, "Word of mouth
is hugely important to marketers, and Keller Fay is pre-eminent in the field.
I'm excited to be leading Keller Fay's expansion into Europe, and looking
forward to showing British companies how best to leverage WOM to their

Ed Keller, CEO of Keller Fay commented: "We have already demonstrated
that the dynamics of word of mouth are similar in the US and UK, and so we
are confident that our insights will be relevant and actionable to UK brands,
agencies, and media. And we are delighted that Steve, with whom both Brad Fay
and I have had a longstanding professional relationship, has agreed to
spearhead our growth in Europe."

About Keller Fay

The Keller Fay Group is the first full-service market research company
focused exclusively on word of mouth (WOM) marketing, using a full suite of
best-in-class research techniques. The company measures WOM trends and
campaign effectiveness; tests concepts, ads, and messages to maximize their
WOM potential; and offers a complete array of custom research and advisory
services related to WOM. The firm's CEO, Ed Keller, is author of The
Influentials. Keller Fay is headquartered in the US and was founded in 2005.
Keller Fay Ltd in the UK was launched in 2011.

About TalkTrack(R)

Launched in the US in 2006, Keller Fay's TalkTrack(R) program is the only
continuous study of WOM in all channels (online and offline) designed to
closely monitor and measure the marketing-relevant attributes of actual
consumer conversations. In the US, TalkTrack(R) analyzes more than 350,000
brand conversations annually across all major consumer categories. In 2006,
the ARF gave its Grand Innovation Award to TalkTrack(R). TalkTrack Britain
was conducted in 2010, and will be launched on a continuous basis in the UK
later in 2011.

Steve Thomson, sthomson at, +44-7769-289590

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