United Against Malaria

Campaign Celebrates Successful Messaging through Football and Public-Private Partnerships - from the 2010 World Cup to the 2012 African Cup of Nations

Inspired by the First FIFA World Cup(TM) in Africa, United Against Malaria Brings Together Football Stars, Policy Makers, Celebrities, Corporations, Faith Leaders and Students in a Series of Events to Help Reach the United Nations Target of Universal Access to Mosquito Nets and Malaria Medicine in Africa by the End of 2010

NEW YORK, April 25, 2011 - Today on World Malaria Day, the United Against Malaria (UAM) campaign, under the Roll Back Malaria (RBM) Partnership, recognized leaders from Africa's football (soccer) and corporate spheres for their role in bringing malaria control messages to more than two billion 2010 World Cup spectators through public service announcements and media, and to 10 million employees through "Malaria Safe" corporate initiatives.

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ABIDJAN, Cote d'Ivoire, ACCRA, Ghana, BAMAKO, Mali, DAR ES SALAAM, Tanzania and JOHANNESBURG, April 19, 2010 - The world's most popular sport, football, could become the driving force in the fight against malaria in 2010.

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