United Against Malaria Honors Campaign Advocates from African Football and Enterprise on World Malaria Day

Campaign Celebrates Successful Messaging through Football and Public-Private Partnerships - from the 2010 World Cup to the 2012 African Cup of Nations

NEW YORK, April 25, 2011 - Today on World Malaria Day, the United Against Malaria (UAM) campaign,
under the Roll Back Malaria (RBM) Partnership, recognized leaders from
Africa's football (soccer) and corporate spheres for their role in bringing
malaria control messages to more than two billion 2010 World Cup spectators
through public service announcements and media, and to 10 million employees
through "Malaria Safe" corporate initiatives. Using football as the catalyst,
UAM continues to unite private sector and NGO partners to the fight against
malaria.

"As we look forward to the 2012 Africa Cup of Nations tournament, we
continue to believe there is a powerful link between malaria prevention and
football," said Kwesi Nyantakyi, Ghana Football Association president and UAM
supporter. "UAM messages resonate with our players and fans on and off the
pitch. With every token of support - each UAM jersey, banner or bracelet -
African communities are uniting to turn the tide on malaria."

UAM launched in 2009 as a campaign of anti-malaria partners who leveraged
the popularity of football and public anticipation of the 2010 World Cup in
South Africa. The campaign's 57 football-themed public service announcements
(PSAs) in 16 languages reached as many as 64% of World Cup viewers via
television and radio, according to a survey in Tanzania. In addition, UAM
African corporate partners have raised critical funds for the Global Fund to
Fight AIDS, Tuberculosis and Malaria through fan parks and the sale of UAM
bracelets. Building on these successes, UAM continues to harness the
popularity of football to bring diverse sectors to the fight against malaria.

"UAM has proven that football can be an effective platform for engaging
new audiences in the fight against malaria," said Professor Awa Marie
Coll-Seck, executive director of the RBM Partnership. "UAM's important work
attracts a new and diverse group of partners, helping us reach our
international target of reducing malaria deaths to near zero by 2015."

United Against Malaria Celebrates World Malaria Day

In line with the 2011 World Malaria Day theme of "Achieving Progress and
Impact," UAM celebrates its role in the global fight. In the past decade
overall malaria deaths have dropped by almost 20% and many African countries
have cut malaria cases by over 50%, saving the lives of 485 children every
day. At the United Nations headquarters in New York this morning, Dr.
Asha-Rose Migiro, Deputy Secretary-General of the United Nations, together
with Professor Coll-Seck, presented UAM African and multi-national corporate
leaders, including Exxon Mobil, Nando's, Novartis, Pfizer, Standard Bank,
Sumitomo Chemical and Vestergaard Frandsen with a "Golden Boot" recognizing
their contribution to the fight against malaria. In football, the "Golden
Boot" is often awarded to the player who scores the most goals in a
tournament.

In the lead up to World Malaria Day, UAM also hosted events across
Africa, where more than 90% of all malaria deaths occur:

    - In Tanzania, UAM and Johns Hopkins Bloomberg School of Public Health,
      Center for Communication Programs (CCP) brought a football clinic to
      500 children, with educational games, colorful signs and speeches to
      teach them about malaria.
    - In Ghana, the Ghanaian Minister of Health and over 100 corporate
      leaders participated in a UAM gala and signed UAM footballs to pledge
      their support.
    - In South Africa, with support from UAM corporate partner Nando's,
      celebrated explorer Kingsley Holgate is speaking on air and in retail
      stores about his UAM humanitarian missions throughout the continent -
      and about the work that lies ahead.
    - In Mali, corporate partner Azalai Hotels Group organized a UAM football
      tournament, press conference, a high-profile celebrity match, as well
      as a private dinner concert for 200 people.
    - In Uganda, UAM and Federation of Uganda Football Associations (FUFA)
      led a malaria symposium with local football clubs. The clubs pledged to
      use UAM branding in their stadia and broadcast UAM messages during
      matches.
    - UAM corporate partners such as MTN and Total Uganda have promoted
      various malaria initiatives across their markets including distribution
      of educational materials.
    - UAM partner Right To Play spread malaria education and prevention
      messages through keynote speeches, marches, and health-based sport and
      play activities.

Protecting Africa's Employees through 'Malaria Safe' Initiatives

UAM corporate partners have adopted "Malaria Safe" principles to educate
and protect their employees against malaria. Anchored in education,
protection, visibility and advocacy, the Malaria Safe Playbook was developed
by UAM founding partner CCP in response to the interest of African
corporations to protect their employees, customers and communities. Over 10
million employees have been reached through Malaria Safe initiatives.

UAM Bracelet: Raising Funds to Combat Malaria, HIV/AIDS and Poverty

The colorful UAM beaded bracelet has become a symbol of the winning fight
against malaria; over 350,000 have been sold. In addition to raising funds
for mosquito nets in sub-Saharan Africa, the bracelets provide a much-needed
income for the HIV affected men and women in South Africa who produce them,
an employment project of the Relate Trust. Nando's has been a leader in the
development and distribution of the bracelet and additional corporate
partners, such as Standard Bank, have purchased thousands of bracelets for
employees as a pledge of support.

About Malaria

Malaria, an infectious disease transmitted by mosquitoes, is preventable
and treatable yet claims the life of a child every 45 seconds. Malaria kills
more than one million people each year, most in sub-Saharan Africa, but the
landmark 2015 goal of near zero deaths from malaria can be achieved with
sustained investment in proven interventions along with research and
development of new tools.

About United Against Malaria

Using the popularity of soccer as the catalyst, United Against Malaria
aims to galvanize partners throughout the world to reach the international
target of reducing malaria deaths to near zero by 2015. To learn more about
United Against Malaria or to purchase UAM bracelets, visit
www.UnitedAgainstMalaria.org.

Amanda Mulally, +1-347-344-8225, amulally at kynecommunications.com