An Affiliate of Sun Capital Partners and Kellwood Company has Entered Into an Agreement to Acquire Scotch & Soda

ST. LOUIS, July 12, 2011 -

Plans to Continue Worldwide Growth of
the Brand

- With Photo

An affiliate of Sun Capital Partners, Inc. and Kellwood today
announced an agreement to acquire Amsterdam-based fashion brand
Scotch & Soda. According to Michael Kramer, President and Chief
Executive Officer of Kellwood, the deal is expected to close in
August 2011 upon regulatory approval. Terms of the private
transaction were not disclosed. The Scotch & Soda founders and
management team will continue in their respective roles.

(Photo: href="photos.prnewswire.com/prnh/20110712/CG33369">photos.prnewswire.com/prnh/20110712/CG33369)

Scotch & Soda aims to create effortless, stylish, and
universally appealing fashion. Scotch & Soda designs have
become known for their unique variety of colors and fabrics,
intricate details, and trendy, vintage vibe. Originating in the
1980s as a menswear label, Scotch & Soda has pushed toward a
fresh, new creative direction. Over the last 10 years, the Company
has expanded to include a women’s collection called Maison Scotch,
a boy’s collection called Scotch Shrunk, a girl’s collection called
Scotch R’Belle, and Scotch & Soda’s most recent, and possibly
most ambitious, venture to date - Amsterdams Blauw, a high profile
denim collection.

Scotch & Soda designs are sold in over 30 company-owned and
franchised retail stores worldwide and in more than 7,000
partnership accounts. The brand has strengthened its online
presence through its integrated web store, blog, and social media
outlets.

“Scotch & Soda is one of the coolest, most sought after
brands today, and I couldn’t be more excited to have them partner
with the Kellwood team,” Kramer commented. “It has achieved
tremendous success internationally and has enormous potential for
growth in the U.S. market. With Kellwood’s resources, we can’t wait
to see the brand get to the next level.”

Atlas Advisors acted as lead financial advisor to Scotch &
Soda in concert with Marvin Traub Associates acting as strategic
advisor with additional financial advice from Boer & Croon.
Allen & Overy served as legal advisors.

ABOUT KELLWOOD

Kellwood designs, manufactures, and markets a growing collection
of premier fashion brands across a broad range of consumer
lifestyles including Vince, ADAM, Rebecca Taylor, BLK DNM, Baby
Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, and My Michelle, as
well as licensed brands XOXO and David Meister. Kellwood operates
retail stores and e-commerce sites for Vince, ADAM, Rebecca Taylor
and BLK DNM, as well as the e-commerce store for David Meister.
Kellwood is an affiliated portfolio company of Sun Capital
Partners, Inc.

ABOUT SUN CAPITAL PARTNERS, INC.

Sun Capital Partners, Inc. is a leading private investment firm
focused on leveraged buyouts, equity, debt, and other investments
in companies that can benefit from its in-house operating
professionals and experience. Sun Capital affiliates have invested
in more than 265 companies worldwide with combined sales in excess
of $40 billion since Sun Capital’s inception in 1995. Sun Capital
has offices in Boca Raton, Los Angeles, and New York, as well as
affiliates  in London, Paris, Frankfurt, Luxembourg, Shanghai
and Shenzhen. For more information, please visit href="www.SunCapPart.com">www.SunCapPart.com.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from href="www.pa-mediapoint.press.net">www.pa-mediapoint.press.net
or viewed at href="www.mediapoint.press.net">www.mediapoint.press.net
or href="www.prnewswire.co.uk">www.prnewswire.co.uk.

A picture accompanying this release is available from the
European Pressphoto Agency (EPA) at href="www.epa-photos.com">www.epa-photos.com.

MEDIA CONTACT
Erin Haggerty, Senior Manager Public Relations, 310.595.1099 or
Erin.Haggerty@Kellwood.com

.