Burton Announces Second Collaboration With Loake

LONDON, February 8, 2011 - Burton has announced it will be collaborating with Loake on a second
collection during Spring/Summer 2011. Following the great success of their
first range, Burton has worked with Loake, the benchmark of British handmade
shoes, to create a new selection of handsome and comfortable gentleman's
footwear.

The new range includes four styles; two shoes and two boots in grey
suede, brown suede, brown waxed leather or black waxed leather. The brogue
shoes in suede have been adapted for the summer season with their lightweight
look and soft colours, suitable to wear under jeans or with chino shorts to
finish that summer look.

The collection also sees the introduction of a waxed Millerain finish to
the brogue boots. Millerain fabric offers the latest in fabric technology and
adds a durable, resistant and modern performance to a traditional design.
This is a nod to Burton's long military heritage, as Millerain is used
for many of the Armed Forces' uniforms. Millerain fabric ensures breathable,
sturdy footwear with a stylish finish, whatever the Great British Summer has
in store.

Burton always offers a range of styles to suit all tastes and occasions,
and this season is no exception. With the addition of the classic Loake,
Burton also introduces new on trend lines, seeing the worker/military boot
and trendy moccasin style boot sitting side by side, as well as a wide range
of formal fashionable leather shoes.

Loake shoes have been worn by a number of celebrities including the 80's
band Madness, the actor Martin Freeman and the lead singer of Simple Minds,
Jim Kerr.

About Burton:

Burton was originally founded in 1903 under the name of The
Cross-Tailoring Company. It quickly became popular and expanded into hundreds
of outlets and factories across the United Kingdom. Today, it is a staple on
most high streets and a popular retailer for mens fashion (
www.burton.co.uk/), including gifts for men, mens shirts
(www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?storeId=12551&categoryId=209004&top=Y&catalogId=33052&langId=-1&parent_categoryId=209001&beginIndex=1&pageSize=20&sort_field=Relevance),
casual clothing, mens jeans (www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=223522&parent_categoryId=223521&beginIndex=1&pageSize=20)
and mens shoes (www.burton.co.uk/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33052&storeId=12551&langId=-1&viewAllFlag=false&sort_field=Relevance&categoryId=208979&beginIndex=1&pageSize=20&interstitial=true).

Customers can also shop online from the Burton website which offers free
returns in-store or by post and fast delivery to their home. The site
features a useful size guide to ensure customers can get the correct fit for
all items. Customers can also sign up for the Burton newsletter, which offers
all the latest style updates, exclusive discounts and competitions.

    For further details please contact:

    Anthony McGrath
    Arcadia Group Ltd
    Colegrave House
    70 Berners Street
    London
    UK
    W1T 3NL
    +44(0)20-7291-2477
    www.burton.co.uk

For further details please contact: Anthony McGrath, Arcadia Group Ltd, Colegrave House, 70 Berners Street, London, UK, W1T 3NL, +44(0)20-7291-2477, www.burton.co.uk