Etihad Airways Launches Dance Competition With Katrina KaifBy Etihad Airways, PRNE
Monday, February 7, 2011
ABU DHABI, UAE, February 8, 2011 - Etihad Airways, the national airline of the United Arab Emirates, has
announced the launch of 'Next Stop Bollywood', an online dance competition
with Katrina Kaif, the airline's brand ambassador.
Since Bollywood dance is synonymous with India (
and resonates with millions of Indian fans at home and globally, it
provides a perfect vehicle to communicate and connect with this large
Katrina Kaif said: "I am very excited to partner with Etihad and share my
experience with Bollywood fans and aspiring dancers in this project, which
hopes to attract and promote new talent."
Andrew Ward, Etihad Airways' marketing vice president, commented: "We
like to do things differently. To break through the clutter we like
communicating and growing our brand footprint with innovative marketing and
"Katrina has brought her inimitable style, sophistication and glamour to
our brand. As our brand ambassador she has been an eloquent spokesperson for
us and is able to connect effortlessly with her vast fan base to carry the
Etihad message around the world."
The online competition will be run through a custom-built Facebook
application (www.facebook.com/etihad.airways) where contestants can
upload and share their dance videos for public voting.
The 10 videos with the highest number of votes will be short listed and
Katrina Kaif will select and announce the three finalists and the ultimate
winner on May 20, 2011.
The first prize is a lunch with Katrina and USD 5,000 cash prize, two
Pearl Business Class (
tickets, and accommodation in a 5-star hotel
for five nights. The second runner up will receive two Pearl Business class
tickets, and the third runner-up, two Coral Economy class (
tickets to anywhere on the Etihad network across 66 destinations.
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About Etihad Airways:
Etihad Airways is the National Airline of the United Arab Emirates. The
airline was set up by a Royal Decree in July 2003, with Abu Dhabi, the
capital of the UAE, as its hub. Etihad started commercial operations in
PR Contact: Damian James Corporate Communications Manager Etihad Corporate Communications P.O.Box 35566 Head Office Khalifa City A Abu Dhabi United Arab Emirates +971-50-818-596
Damian James, Corporate Communications Manager, Etihad Corporate Communications, P.O.Box 35566, Head Office, Khalifa City A, Abu Dhabi, United Arab Emirates, +971-50-818-596
Tags: Abu dhabi, Etihad Airways, February 8, India, Middle East, uae