Car Masutra in Pole Position!

BURY ST EDMUNDS, England -

- With Photo

BURY ST EDMUNDS, England, November 5 /PRNewswire/ –

- Product Launch for the ‘Man who Loves his Car’

Car Masutra, the brand for the ‘man who loves his car’, has launched the first of its male toiletries range.

The three products, one from each of the Custom, Classic and Sports Car Masutra ranges, are ‘Flash Git’ bath foam, ‘Petrol Head’ 2 in 1 shampoo and ‘Body Work’ shower gel. The products have been produced and packaged for the gift market and are available either as a tri-product gift pack or individually. The products are made in England, with high quality ingredients, have eco-friendly packaging and the contents have not been tested on animals (other than on man!).

Mary Bird, the bird behind the brand, is an original thinker with a vibrant lifestyle and stories to match! The daughter of a Suffolk rector, she spent her twenties in London working in the fashion and music businesses, before returning to live in rural Suffolk in 1984.

‘Writing ditties, be they spoken or sung is just my way of life’ says Mary; ‘and the illustrations come when the words run out! The original Car Masutra book was my way of expressing frustration and feelings for a very great friend who loved his car - to distraction. The result was the Car Masutra: ‘the essential guide to the ultimate act of love’. What began as a bit of fun ended up on Amazon’s best seller list and on the shelves of Waterstone’s - all by accident, really!’

CAR MASUTRA CUSTOM range Flash Git Bath Soak “For men with speeding tickets and sunglasses” Sensationally hot and bothered high octane bath foam, with the rumble of mega twin exhaust system bubbles for a rich and wealthy wash down. RRP: GBP5.99 / 300ml A special blend of foaming fragrances bring together the sparkling freshness of mint, lavender and bergamot resting with tribal warm spice, cinnamon and cumin descending into a base note of vanilla and sandalwood. CAR MASUTRA CLASSIC range Petrol Head 2 - 1 Shampoo “An all weather formula for safe hair”. Compulsive obsessive behavioural hair therapy treatment. Anorak should be removed before using this product. RRP: GBP5.99 / 300ml A professional cleansing and conditioning formula with the sophisticated scent of green mandarin and bergamot, with highlights of jasmine and lavender, all resting on a warm base of sandal, moss and precious woods. CAR MASUTRA SPORTS range Body Work Shower Gel “For a deep clean and streak-free finish” Practically perfect bodywork shampoo for new or moderately deteriorated skin types, including metallic finishes. Rub dry with a clean cotton cloth. RRP: GBP5.99 / 300ml An exciting blend of cleansers and moisturizers with a cool and refreshing herbal heart, highlighted by zesty citrus top notes of lemon, bergamot and a twist of fresh mint, settling on soft undertones of dry amber woods and oak moss. CAR MASUTRA GIFTPACK Flash Git bath soak, Petrol Head shampoo, Body Work shower gel RRP: GBP15.99 / pack of 3 x 300ml

These products are available from www.carmasutra.com or by calling Car Masutra on +44(0)1359-232983. Further Car Masutra products are in the pipeline.

The full background story of the Car Masutra and how Mary Bird journeyed from rural rectory to brand creator, via motherhood, marriage(s) and a bit of mayhem, are available from the Car Masutra Media pack on www.carmasutra.com.

Testimonials:

” A little book of love” - NEC Classic Motor Show

“Makes you want to laugh out loud” & “Best Buy” - Mini World

“Brilliantly depicts a woman’s view of the baffling enthusiasium” - Karl Ludvigsen, www.Just-Auto.com

“Witty observations on man’s obsession with motoring” - Classic Car Weekly

Note to Editors:

A picture accompanying this release is available through the PA Photowire. It can be downloaded from www.pa-mediapoint.press.net or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For further details or to arrange an interview, please contact Sarah Mountford on +44(0)1359-250208 or sarah@toolboxmarketing.co.uk.

Source: Car Masutra

For further details or to arrange an interview, please contact Sarah Mountford on +44(0)1359 250208, +44(0)7887-998185 or sarah at toolboxmarketing.co.uk.