Competitive Compression Boosts The Sports Network’s Client Base

HATBORO, Pennsylvania - The Sports Network (TSN) — Since the announcement that the real-time sports content distribution industry has been narrowed down to two organizations, one of them, The Sports Network, has reported experiencing an enormous increase in its client base and requests for its data, technology and global coverage.

“It is,” commented Ken Zajac, Director of Sales for TSN, “now a matter of Coca-Cola versus Pepsi-Cola, Budweiser and Miller, Chevrolet and Ford, Target selling against Wal-Mart, Starbucks encountering a huge and improved offering of coffee from Dunkin’ Donuts. Candidly, it is that simple. The competition in our field has been narrowed to ‘them and us’ and, contrary to what some might think, that bodes well for potential clients that are seeking real time sports coverage for the first time or those that are wishing to compare and evaluate; to define, interact and choose; to negotiate from their own position of strength from time to time.

“One of the organizations involved in a recent merging has now moved its ownership for the sixth time and will, as we understand it, fade into the historical archives of the business of sports content. That leaves two of us and the surge of new business coming our way is a most welcome circumstance, a clear message that the recently referred to ‘impact’ observation made by many has taken a clear direction.”

While many would conclude, added a marketing executive for The Sports Network, that an acquisition strengthens the organization acquiring, that is not necessarily the case. It does add somewhat to the client base but not those that are turning elsewhere, to our firm. And, where there is duplication and one party’s efforts have been removed that is lessening, not enhancing nor intensifying. It also signals and portends a host of dismissals or personnel.

“Since the former parent organization of the acquired company,” added Mickey Charles, President and CEO of The Sports Network, “was UK based, and in the sports reporting business as well, one would presume expanded support ‘across the pond.’ True, to some degree, but we are already there with more soccer coverage than anyone else world-wide and more sports to be unveiled internationally shortly. We have not been sitting idly by.

“Yes,” he concluded, “sports content availability for use in the worlds of the Internet, radio, TV, print, and a host of others in need and too numerous to mention here now have two sources to consider. Pricing, service, content, technology, ongoing incremental additions to the product, contracts that are not overbearing, responsiveness, support, quality, all come into play. With 25 years of experience behind us, we are not new to what awaits competitively.”

Recent events, added the firm’s spokesperson, have only delayed completion of branded sites by weeks instead of days due to the accelerated outpouring of organizations wishing to avail themselves of TSN as the choice, and source, for their sports content requirements. Inquiries are being taken on a 24/7 basis to accommodate calls from different time zones domestically and internationally.

“Our service is 24/7 365 days a year, why not our response to inquiries?” said Mr. Zajac in closing.

About The Sports Network

The Sports Network, North America’s foremost international real-time sports wire service, furnishes a plethora of content on a 24/7 basis utilizing state-of-the-art technology that sets the tone and standard for the entire industry. For more information please visit www.sportsnetork.com. Contact: Ken Zajac @ +1-215-441-8444 or e-mail kzajac@sportsnetwork.com

Source: The Sports Network

Maureen Galeone, The Sports Network, Maureen at sportsnetwork.com, +1-215-441-8444