Denise van Outen Launches Maternity Range With Very.co.uk

LIVERPOOL, England, February 12 - Very.co.uk are pleased to announce their new maternity
clothing range, DVO Maternity, with television presenter and expectant mum
Denise van Outen.

Joining Very.co.uk's stable of celebrity designers Denise's
range will offer a range of causal yet stylish maternity pieces for everyday
wear. Key styles include a stretch tube dress in black and cobalt blue, a
black jumpsuit, yoga inspired pieces such as jersey cropped harem pants and
asymmetric hoodies and an empire bow dress.

Gareth Jones, Brand Director of Shop Direct Group comments "We
are very pleased to have Denise on board. Our customers have been asking for
an accessible, easy to wear maternity range and we feel that they will be
very pleased with Denise's collection."

Launching late March 2010, the 16 piece collection will be
available on Very.co.uk.

Offering a revolutionary way to shop Very.co.uk provides
customers with a mix of exclusive celebrity clothing ranges, the latest
gadgets, and interactive forums for expert advice on everything from
interiors, to fashion, to parenting.

Notes to Editors:

    - Samples will be made available after 15th Feb 2010

    - Images will be available after 22nd Feb 2010

    - Interview time with Denise van Outen is available upon request

Further notes:

    - Shop Direct Group is the UK's largest online and home
      shopping retailer with sales of circa GBP1.7 billion.
    - The Group has 5m active customers across the business
    - Shop Direct employs around 10,500 people.
    - Brands include Littlewoods, VERY.co.uk, Woolworths.co.uk,
      Littlewoods Ireland, Littlewoods Europe, Additions, Great Universal,
      Choice, Kays, Empire Stores and Marshall Ward.
    - We are the 2nd largest online clothing retailer in the UK.
    - We are the 3rd largest furniture retailer in the UK.
    - We are the 4th largest sportswear retailer in the UK.
    - We are the 5th largest electrical retailer in the UK.
    - Shop online at www.littlewoods.com, www.very.co.uk or
      www.woolworths.co.uk.
    - Shop Direct Group Financial Services offers customers a wide
      range of credit, insurance and warranty products.

Lynsey Fox: +44(0)-7949-717-352, lynsey.fox at freud.com