Dita Von Teese Launches Exclusive Dress Collection at David Jones

MELBOURNE, Australia, October 7, 2011 -

Australian brand development company lime door brands today announces David Jones as the exclusive Australian retailer of Dita Von Teese Muse, the limited edition dress collection designed by the international style icon herself.

Dita Von Teese Muse is the epitome of classic retro-glamour with a launch capsule collection that features five fabulous pieces, including vintage-inspired dresses and a tulle-layered trench coat. Each dress includes couture detailing and grosgrain ribbon that cinches the waist to create a svelte feminine silhouette for which the fashion muse is so renowned.

The collection showcases traditional features such as in-built corsetry, silk Crepe de Chine lining and silhouettes that are carefully constructed to suit the female form. The pieces are united by a classic colour-palette, which includes backstage black, ruby lips red and a stunning original rose print.

Dita Von Teese is delighted with the Muse collection, which is available in sizes 8 to 20 exclusively at David Jones in Australia from November.

“Offering a collection that caters to women of all sizes is very important to me,” said Dita Von Teese.

“Muse is designed to complement a multitude of body shapes, so every woman can celebrate her natural beauty and feel sexy in a gorgeous dress,” explained Dita Von Teese.

Dita Von Teese Muse dresses are timeless investment pieces that transcend seasonal trends, both in terms of their quality and design. Australian retailer David Jones welcomes the innovation at a time when shoppers are investing in sustainable product rather than disposable fashion.

“David Jones is thrilled to launch the highly anticipated Dita Von Teese Muse collection into the Australian market. The brand will compliment and sit well amongst our portfolio of leading international and Australian brands.  Its feminine aesthetic and strong tailoring are reflective of Dita herself and it is this celebration of the female silhouette that we believe our customers will respond really well to and be excited by,” David Bush - David Jones General Manager Womenswear said.

Dita Von Teese is coming to Australia in October to launch the brand and will be wearing one of her favourite pieces to iconic Melbourne Spring Racing Carnival event, Derby Day.

Co-owned by lime door brands, the exclusive retro-glamorous range is a world-first for Dita Von Teese, with Australia the first stop in the brand’s global expansion plan.

“We are very excited to be partnering with a prestigious retailer like David Jones for the international launch of Dita Von Teese Muse and are currently in negotiations with a number of retailers in the United Kingdom, the USA, and Europe to continue expanding the brand,” said lime door brands founder and CEO Michele Hamdorf.

For further information:
Alethea Larkin (media), Style Counsel:
+61-3-8506-1650;
+61-400-326-525
alethea@stylecounsel.com.au

Kaz Kingdon, Style Counsel:    
+61-3-8506-1688;
+61-413-888-558
kaz@stylecounsel.com.au

Images:

Please click on the link below to download images or contact Alethea Larkin at Style Counsel (details above):

www.aapmedianet.com.au/DA/DA.aspx?j=714697&s=1&k=4110627

Background information:

About lime door brands

lime door brands is a boutique brand house and management company based in Melbourne Australia.

Specialising in innovative web and creative concepts, social media and below-the-line marketing, lime door brands manage brands end-to-end with strategic positioning, design, manufacturing, distribution and channel management.

Michele Hamdorf (M.E. Exec) is the Founder and Chief Executive of lime door brands. Bringing together extensive experience in the retail, fashion and telecommunications industries, lime door brands brings new brands to the global market from conception to implementation with a core emphasis around social media and digital marketing.

About Dita Von Teese

Internationally renowned as the Queen of Burlesque, Dita Von Teese has also established herself as a well-respected fashion icon for her distinctive style and eternally immaculate presentation. She has appeared in high-fashion magazines including Harper’s Bazaar, Vanity Fair, Madison, Vogue, Elle and Playboy, and is seen front-row at the most prestigious fashion shows across the globe.

She has performed at exclusive events and parties for Victoria’s Secret, Christian Louboutin, Marc Jacobs and Louis Vuitton among many others, was the first guest star in the history of the legendary Crazy Horse in Paris, and recently starred as a femme fatale on an episode of CSI.

This “Burlesque Superheroine” (Vanity Fair) determines every aspect of her burlesque shows from the set and costume, to the music and lighting. Her famous burlesque performances feature elaborate costumes and props, with her signature acts including a giant gilded powder compact, an opulent opium den and a martini glass that she bathes in, complete with olive sponge.

Dita remains the role-model for a new generation of women for her resurrection of old-world glamour, elegance and poise and for her dedication to the empowerment of all women. She encourages women to play up their best features to find confidence within themselves. She advocates that women can create their own beauty and sexiness, regardless of their age, size or ethnicity.

Dita is an ambassador for a number of brands, but is excited to be playing such a large role in the launch of her own apparel and intimates ranges, where she collaborates on creative elements and design. She co-owns the brands, bearing her name, with Australian company, lime door brands.

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