farfetch.com: Mulberry’s Bumper Profits Prove Handbags are Accessible Luxury Fashion

LONDON, July 5, 2011 -

- Mulberry celebrated its 40th anniversary by announcing it has
more than quadrupled its annual profits due to a rapid increase in
demand, farfetch.com says this proves that luxury handbags are
providing affordable access to luxury fashion for consumers -

British luxury handbag maker Mulberry recently announced that
its annual profits have more than quadrupled, with pre-tax earnings
rocketing up by a staggering 358 per cent. href="www.farfetch.com/">farfetch.com, which gives
customers access to the best designer boutiques in one easy to shop
website, attribute this sudden surge in sales to increased demand
for Mulberry’s handbags and purses owing to the accessibility of
these luxury goods.

Paul Brine, spokesperson for farfetch.com, comments: “More
people are starting to turn their backs on the high street and are
instead investing in luxury fashion, due in no small part to the
increasing availability of these goods. Handbags are particularly
popular with our customers as they can act as the central focus for
an entire look, breathe new life into a dress that’s lost its
pizazz and add style to even the most basic of outfits. Customers
know that when they buy a designer href="www.farfetch.com/shopping/women/shoulder-bags/items.aspx">
shoulder bag or purse that they are investing in a high quality
piece with timeless elegance rather than an off the shelf high
street bag which may either fall apart or be dated looking within
months.”

According to a results statement released by Mulberry last week,
the group saw a 69 per cent sales jump in its 2010-11 financial
year and a strong demand in all markets - in the UK alone, the
London-listed firm saw sales grow by 39 per cent. href="en.wikipedia.org/wiki/Mulberry_(company)">Mulberry
has had to double its production of its luxury leather bags to meet
demand and will increase capacity by 30 per cent at its factory in
Somerset to keep up with their expansion.

Brine observes: “Mulberry’s handbags have been very popular with
farfetch.com’s customers for quite some time with iconic designs
such as the Bayswater, Mabel, Roxanne and particularly their Alexa
bag proving to be big hits. Similarly, Mulberry’s line of stylish
and understated href="www.farfetch.com/shopping/men/bags-purses/items.aspx">men’s
designer bags are very popular with our fashion conscious male
customers. Customers recognise that these bags have a longer style
lifespan than most and if they ever do fall out of fashion they
often see a resurgence at a later point, meaning that every penny
spent is as an investment.”

Fashion lovers can find high quality luxury fashion pieces
through farfetch.com. Items are sourced from boutiques around the
world and delivered directly to customer’s homes.  

About farfetch.com:

www.farfetch.com
unites the world´s best independent fashion boutiques, so that you
can buy from the most interesting designer fashion brands globally
in one easy-to-shop website. Our aim is to provide an exciting
range of designers and labels, while maintaining the personality of
unique, independent boutiques. This new concept means you can shop
from boutiques in Paris, London, Como, Copenhagen, California and
New York in just a few seconds, all from the comfort of your own
home or office.

You can keep up to date with all the latest news from
farfetch.com and the rest of the fashion world on our href="www.facebook.com/pages/farfetchcom/88573992939">Facebook
and Twitter
pages.

Contact Details: Paul Brine, Chief Marketing Officer 60-62 Commercial St, London, E16LT, +44-(0)207-377-5743, paul.brine at farfetch.com