farfetch.com: CFDA’s Fashion Icon Lady Gaga Inspires Shoppers to Choose Luxury

LONDON, June 20, 2011 -

As Lady Gaga takes the title of Fashion Icon
atthe Council of Fashion Designers
Awards,farfetch.com says
her love of wearing luxury fashion brands is
influencing many to ditch the high
street and shop in designer boutiques.

There were many winners at the CFDA Fashion Awards, but the
biggest victor would undoubtedly be whoever took the coveted
“Fashion Icon” award. Lady Gaga walked away with it in ten-inch
black platforms, a teal wig and very little else; despite Lady
Gaga’s penchant for wearing as little as possible as often as
possible, her name has become synonymous with stunning, daring
fashion. farfetch.com, which
gives customers access to the best designer boutiques in one easy
to shop website, thinks her passion for luxury fashion is inspiring
others to choose high quality over flash in the pan fashion.

Paul Brine, spokesperson for farfetch.com, comments: “Lady Gaga
may have added another jewel to her crown by winning the Fashion
Icon award, but the CFDA were
only confirming what we at farfetch.com already knew. Lady Gaga and
her fashion house, Haus of Gaga, have helped to bring luxury
fashion to the public’s attention and inspired shoppers to make a
statement through their fashion choices. This has tempted them away
from the throw-away styles of the high street and back to filling
their wardrobes with luxury items such as href="www.farfetch.com/shopping/women/trousers/items.aspx">designer
trousers, dresses and playsuits.”

The CFDA are said to have awarded Lady Gaga the prize for “being
a fashion revolutionary” - Lady Gaga’s outfits are certainly
original and unique, and her style is often cited as being the
inspiration behind new fashion lines. Her influence on the fashion
world has been vast during her meteoric rise to fame - according to
farfetch.com this extends past the red carpet and into our
homes.

Brine comments: “Lady Gaga’s outfits are often over-the-top and
explore the concept of fashion as art as popularised by the late
Alexander McQueen, but much of her wardrobe incorporates dresses
and other pieces by luxury fashion designers. She arrived at the
CFDA awards wearing a href="www.farfetch.com/shopping/women/dresses/items.aspx">designer
dress by Thierry Mugler and has been known to wear items by
fashion houses and designers such as Giorgio Armani, Vivienne
Westwood, Viktor & Rolf, Prada and Versace. All of these
brands, and others worn by her, are available at fashion boutiques
and can be purchased through farfetch.com; this means everyone can
have the opportunity to feel like Lady Gaga.”

About farfetch.com:

www.farfetch.com
unites the world´s best independent fashion boutiques, so that you
can buy from the most interesting designer fashion brands globally
in one easy-to-shop website. Our aim is to provide an exciting
range of designers and labels, while maintaining the personality of
unique, independent boutiques. This new concept means you can shop
from boutiques in Paris, London, Como, Copenhagen, California and
New York in just a few seconds, all from the comfort of your own
home or office.

Contact Details:Paul Brine, Chief Marketing Officer 60-62 Commercial St, London, E16LT, +44(0)20-3178-8682, paul.brine at farfetch.com