House of Fraser Launches New and Exclusive Untold and Therapy Lingerie Collections

LONDON, February 4, 2011 - House of Fraser, the premium department store, has launched the new
'Untold' and 'Therapy' lingerie collections.

House of Fraser has launched the eagerly anticipated lingerie collections
from 'Untold' (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Search-ShowBrand?brand=Untold&fromBrand=Untold)
and 'Therapy' online, allowing customers to cheer themselves up in the cold
weather with a new underwear wardrobe. Shoppers can now feel great underneath
all the woolly layers this season, with a touch of sexy lace lingerie (
www.houseoffraser.co.uk/Lingerie/315,default,sc.html) from 'Untold' or
a playful print from 'Therapy'.

House of Fraser shoppers can purchase the new collections online where
they will also find a variety of lingerie from other designer brands,
including Calvin Klein. The Untold lingerie (
www.houseoffraser.co.uk/Lingerie/315,default,sc.html?prefn1=brand&prefv1=Untold&fix&spcl)
oozes feminine charm and this lingerie collection has been intricately
designed in delicate blush tones with accents of black and ruby.

The 'Untold' collection sees silk and lace combined with fine embroidery
and subtle bow details, creating a collection that will keep ladies feeling
sexy throughout the season as well as providing ideas for Valentine's Day
gifts. The collection consists of long-line and standard bras, briefs,
thongs, shorts, high-waisted briefs and corsets. For a more simple option,
customers can look to the 'Untold' ruffle trim T-shirt bra in pink and black,
an easy-to-wear everyday bra that doesn't compromise on the feminine factor.

'Therapy' offers a younger, trend-led collection that features bright
lace separates and bodysuits with contrasting trims and playful ditsy prints
with sequin details which embrace a flirty, ultra-girly style. For ladies who
want to make an underwear statement this season can look to the
vintage-inspired floral print corset dress that is both sophisticated and
seductive. The 'Therapy' lingerie collection consists of long-line and
standard bras, briefs, thongs, shorts, high-waisted briefs and corset
dresses.

'Untold' and 'Therapy' lingerie, along with Calvin Klein underwear
(www.houseoffraser.co.uk/designer+underwear+for+men/210,default,sc.html?prefn1=brand&prefv1=Calvin%20Klein&sz=20&fix&spcl)
and many other renowned brands can be purchased on the House of Fraser
website.

About House of Fraser

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning an exciting new chapter in its history. The group has annual sales
in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space.
HouseofFraser.co.uk launched in 2007 and currently boasts over 850 brands and
125,000 individual products.

    PR Contact:

    Amy Jayne Rountree
    Social Media and Online PR manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44-(0)207-003-4096
    www.houseoffraser.co.uk

Amy Jayne Rountree, Social Media and Online PR manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44-(0)207-003-4096