House of Fraser Launches New Autumn/Winter 2010 Shoes Collection Online

LONDON, August 19, 2010 - House of Fraser, the leading premium department store, has launched its
Autumn/Winter 2010 footwear collection by Dune online.

The Dune (www.houseoffraser.co.uk/Shoes/319,default
,sc.html?prefn1=brand&prefv1=Dune&fix&spcl) Group offers affordable luxury
shoes (www.houseoffraser.co.uk/Shoes/319,default,sc.html) and
accessories, with brands including Dune, Pied a Terre and Bertie. The Dune
Group was formed in March 2009 with the acquisition by Dune of the Shoe
Studio Group and opened its first store in London's Kings Road in 1993.

Autumn/Winter 2010 footwear concentrates on three main trends. From
opulent velvet peep toes to platform courts and pull-on ankle boots, online
shoppers will find Venetian Masquerade, Starlight Express and The Aviator
trends all at houseoffraser.co.uk.

The Venetian Masquerade trend is a romantic yet striking story with an
air of mystery surrounding it. An intense colour palette of ebony black, deep
navy and rich red appears on opulent velvet peep toes and delicate lace up
strappy sandals for a 'belle of the ball' feel. Lace, jewels, corsages and
caging are prominent features in this theme. Black leather over the knee
boots and suede peep toe shoe boots take on a subtle yet seductive approach.

Starlight Express makes a statement with sky scraper heels and bold
shapes. The trend focuses heavily on chains, buckles, studs and zips in high
shine metals appear on fierce suede or leather shoe boots, platform courts
and statement lace up knee high boots. Flat laser-cut pumps have metal toe
caps, carrying through the hardwear theme. Black, nude, grey and taupe are
the key colours for this trend, with flashes of silver and pewter to
highlight. Heel shapes take on a different dimension, soles are sharpened,
and the wedge is set to return for AW10 in a big way.

The Aviator is portrayed through a military inspired story with war time
elements. Boots are key to the trend, with tan, lace up shoe boots
reminiscent of the 1940's 'working girl chic' look. Pull-on ankle boots are
in greys and browns with crepe soles and buckles, and flat boots are detailed
with laces, thick straps, metal studs and shearling collars and linings.
Masculine styled two tone flat brogues and chunky tan and burgundy courts in
textured leathers recapture the 'Hitchcock Heroine' era of this story.

House of Fraser offers fashionable platform shoes (
www.houseoffraser.co.uk/Court+Shoes/3061,default,sc.html), sandals,
shoes and boots from Dune and other designer and high street brands,
including Nine West (
www.houseoffraser.co.uk/on/demandware.store/Sites-hof-Site/default/Sea
rch-Show?prefn1=brand&prefv1=Nine%20West) , Kurt Geiger, Bertie and Carvela.

About House of Fraser

House of Fraser is a department store group with 61 enviable locations
across the UK and Ireland and a fully transactional website. As one of the
best known names on the high street, House of Fraser has presented customers
with an unrivalled nationwide department store for more than 160 years. The
company was acquired by the Highland consortium in November 2006 marking the
beginning an exciting new chapter in its history. The group has annual sales
in excess of GBP1.25bn and employs 6,500 House of Fraser staff and 10,000
concession staff through 5 million sq ft of selling space.

    House of Fraser media contact:
    Rea Shahroudi
    Online Acquisitions Manager
    House of Fraser
    27 Baker Street
    London
    W1U 8AH
    +44(0)20-7003-4102
    www.houseoffraser.co.uk

House of Fraser media contact: Rea Shahroudi, Online Acquisitions Manager, House of Fraser, 27 Baker Street, London, W1U 8AH, +44(0)20-7003-4102