Littlewoods Europe Announces Launch of New Payment Method

SPEKE, England, March 15, 2011 - Littlewoods Europe has announced the launch of NETELLER eWallet as a new
payment method on its website.

NETELLER eWallet is being added to the payment methods Littlewoods Europe
already accepts, including credit card, debit card and PayPal. This is to
ensure that Littlewoods Europe customers can pay in whatever way is most
convenient for them.

NETELLER eWallet is a free, secure payment account which allows customers
to do their shopping online on thousands of sites in addition to Littlewoods
Europe. Having an eWallet means customers can shop online without entering
their personal or financial information every time, which will help protect
them against fraud and identity theft.

A spokesperson at Littlewoods Europe said: "We are very pleased
to add NETELLER eWallet to the payment options for Littlewoods Europe. Our
customers enjoy the convenience of online shopping and now they can choose
from a range of payment methods the one that suits them best. Plus NETELLER
offers a level of security and privacy that we know is important to our
customers.

"It is an exciting time for Littlewoods Europe. With the addition of 21
extra countries to our delivery offering and the new payment method, we hope
to enhance customer experience and make it easier for more people across
Europe to shop with us."

Customers using a NETELLER eWallet will be able to deposit into their
account using a number of different methods including bank transfers,
Giropay, sofortüberweisung.de, Ukash, CartaSi, Postepay, iDEAL, Visa, Visa
Debit, MasterCard and Maestro. There are local deposit options available
wherever Littlewoods Europe customers live.

Customers can sign up for a free NETELLER eWallet via
www.littlewoodseurope.com or on NETELLER's website
www.neteller.com

About Littlewoods Europe:

Littlewoods Europe launched on 27th August 2009 and is part of
Shop Direct Group who is the UK's largest online and home shopping retailer
with sales of circa GBP1.7 billion. It is aimed at women who want the
convenience of home delivery from one of their favourite British online
retailers. The delivery cost is EUR5 regardless of size of order. Delivery is
within 10 working days, with 28 days home approval guarantee.

The Littlewoods Europe site features over 14000 product lines, from core
categories of clothing including maternity clothes
(www.littlewoodseurope.com/women/maternity/e/b/1916.end) and womens
dresses
(www.littlewoodseurope.com/women/dresses/e/b/1655.end?trail=1589-1655)
, footwear, childrens toys
(www.littlewoodseurope.com/toys-games/e/b/5132.end) including board
games
(www.littlewoodseurope.com/toys-games/games-puzzles/e/b/5230.end?trail=5132-5230),
kid's wear and home-ware.

(Due to the length of these URLs, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

Brands within the Shop Direct Group portfolio include Very.co.uk,
Woolworths.co.uk, LittlewoodsIreland.ie, LittlewoodsEurope.com,
Additionsdirect.co.uk, Choice.co.uk, kandco.com and isme.com

    PR contact:

    Victoria Barker
    Consumer PR Team - Shop Direct Group
    Skyways House
    Speke Road
    Speke
    L70 1AB
    +44(0)844-292-3845
    www.littlewoodseurope.com

PR contact: Victoria Barker, Consumer PR Team - Shop Direct Group, Skyways House, Speke Road, Speke, L70 1AB, +44(0)844-292-3845