‘Looks’ Section of ASOS Fashion Finder Catches Attention of Fashion Bloggers

LONDON, August 4, 2011 -

ASOS Fashion Finder Sees a Sharp Increase in Engagement on ‘Looks’ Pages From Fashion Bloggers

Growing interest in the ‘Looks’ section of ASOS Fashion Finder is attributed to the site embracing street style, and actively encouraging users to upload photographs of themselves. In recent weeks hundreds of cool, street-snapped pictures featuring members have been added to ASOS Fashion Finder, and a new generation of fashion bloggers have been attracted to the site. These up-and-coming bloggers are flocking to the site because the new ‘Looks’ format allows them to showcase and share their personal style with a large fashion hungry audience.

Stephanie Cox, one half of blogging duo Annie and the Mannequins says:

“Fashion Finder creates the perfect creative outlet for everyday people - like us - that want to demonstrate and share with others their own personal style. Fashion Finder is a fun way to upload and share personal style with like-minded people and to explore and take inspiration from other influential members”

To celebrate the growing popularity of the ‘Looks’ section and to reward contributors, ASOS Fashion Finder has launched their first ‘Looks-focused’ consumer competition, called ‘How will you wear it?’. To enter, users submit a photograph of themselves wearing their interpretation of one or more of the A/W ‘11 fashion trends. The overall winner of the competition will appear in ASOS magazine and win £250 worth of ASOS gift vouchers to spend on their new-season wardrobe. The ASOS Fashion Finder editorial guide to the key Autumn / Winter trends provides inspiration for competition entrants.

Based on the previous success of outfit competitions run by ASOS Fashion Finder, it is anticipated that this competition will be very popular, with a big uptake from current members and new visitors to the site alike. The competition entries will be judged by a panel of expert judges that include, Sarah Wilkinson, Head of Womenswear Design at ASOS, Melissa Dick, Head of Editorial at ASOS, Siobhan Mallen, Associate Fashion Director at Grazia and super blogger Sasha Wilkins of Liberty London Girl. 

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About Fashion Finder:

ASOS Fashion Finder -brings together the best fashion allowing you to shop from over 50 fashion stores in one destination. It also gives users inspiration from catwalk trends and the ability to browse outfits and lookbooks created by the ASOS Fashion Finder community. Users can also personalise their own style portfolio comparing ideas with other fashion fans.

About ASOS

Established in June 2000 and admitted to AIM in October 2001, ASOS.com is the UK’s largest independent online fashion and beauty retailer, offering over 40,000 branded and own label product lines across womenswear - including dresses, shoes, lingerie and beauty - and menswear, including jeans, shoes and t-shirts. 1,500 - 2,000 new product lines are being introduced each week. Aimed primarily at fashion forward 16 - 34 year olds, ASOS.com attracts over 11 million unique visitors a month and as of 31st December 2010 had 4.8 million registered users and 1.9 million active customers.

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For further information on ASOS Fashion Finder, please contact Annette Burke or Justin Padgett: annetteb@asos.com +44(0)20-7756-1026 / justinp@asos.com +44(0)20-7391-0353

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