LV= Asset Management Named Best Small Bond Group at Lipper Awards 2011

BOURNEMOUTH, England, March 21, 2011 - LV= Asset Management, the fund management arm of mutual insurance,
investment and retirement group LV=, has received recognition for the strong
performance of its UK fixed interest team by winning the best small bond
group category at the Lipper Fund Awards 2011.

LV= Asset Management (www.lvam.co.uk/) qualified for this award by
delivering strong risk-adjusted performance relative to its peer group across
its range of bond funds over the three year period up to 31st December 2010.
These funds include the LV= UK Corporate Bond fund, the LV= UK Fixed Interest
fund and the LV= UK Index linked fund.

The award acknowledges LVAM's industry leading fixed interest capability
and highlights the team's expertise across a range of different products.

Michael Wright, Head of Fixed Interest at LVAM commented: "We aim to
deliver consistently good performance for our clients across the range of
bond funds. We are extremely pleased to have won this award as it
acknowledges our team approach to managing funds and recognises the superior
returns we have achieved over the three years to 31st December 2010.

"The last few years have been an extraordinary time for money managers
but the breadth of experience on the team has allowed us to draw on lessons
from the past and make timely, well informed decision on behalf of our
clients. Going forward we are confident that we can maintain this high level
of performance by continuing to follow a pragmatic approach to stock
selection."

Ann Roughead, Managing Director at LVAM added: "LVAM has set out its
stall as a low-cost active manager that does what it says on the tin -
delivering attractive added value year in, year out. The LV= bond funds are
great examples of what we are trying to achieve and this award will serve to
reinforce our commitment to providing impressive and consistent returns for
our investors."

About Liverpool Victoria:

LV= is a registered trademark of Liverpool Victoria Friendly Society
Limited (LVFS) and a trading style of the Liverpool Victoria group of
companies.

As the UK's largest friendly society we're here to help you make the best
choices when it comes to your money. With a range of car insurance,
(www.lv.com/insurance/car_insurance/) home insurance (
www.lv.com/insurance/home_insurance/) and travel insurance
(www.lv.com/insurance/travel_insurance/) products that are both good
value and award-winning, we're bound to have something to interest you.

LV= employs around 4,500 people, serves over four million customers and
members, and manages around GBP8.0bn (as at 31 December 2010) on their
behalf, via LV= Asset Management (LVAM). We are also the UK's largest
friendly society and a leading mutual financial services provider.
www.LVAM.co.uk.

LVFS is authorised and regulated by the Financial Services Authority,
register number 110035. LVFS is a member of the ABI, the AFM and ILAG.
Registered address: County Gates, Bournemouth BH1 2NF. www.LV.com

About The Lipper Fund Awards:

The Lipper Fund Awards are part of the Thomson Reuters Awards for
Excellence, a global family of awards that celebrate exceptional performance
throughout the professional investment community. The Thomson Reuters Awards
for Excellence recognize the world's top funds, fund management firms,
sell-side firms, research analysts, and investor relations teams. The Thomson
Reuters Awards for Excellence also include the Extel Survey Awards, the
StarMine Analyst Awards, and the StarMine Broker Rankings.

    PR Contact:

    Sally Silver
    LV=
    County Gates
    Bournemouth
    BH1 2NF
    +44(0)208-256-6896
    www.lv.com

PR Contact: Sally Silver, LV=, County Gates, Bournemouth, BH1 2NF, +44(0)208-256-6896