Mahindra Enters High Growth Electric Car Segment; Acquires Majority Stake in REVA

BANGALORE, India, May 26, 2010 -

    - Mahindra to Have 55.2% Equity in REVA Electric Car Company (REVA).

    - Company to be Renamed Mahindra REVA Electric Vehicle Company (Mahindra
      REVA)

    - Mahindra REVA to Leverage Mahindra's Vehicle Development Expertise

    - Mahindra REVA Electric Technology to be Deployed in Mahindra Vehicles

    - Dr Pawan Goenka Elected Chairman of the Newly Constituted Board

Mahindra & Mahindra Ltd. today strengthened its position in
the electric vehicles domain with the acquisition of a majority stake in REVA
Electric Car Co Ltd. Bangalore. REVA Electric Car Co Ltd. will be renamed
Mahindra REVA Electric Vehicle Co Ltd. Under the new agreement which was
signed today by both the companies, M&M will own 55.2% equity in Mahindra
REVA by a combination of equity purchase from the promoters and a fresh
equity infusion of over Rs 45 crores (approx US $10 million) into the
company. The buyout makes the Mahindra group a strong global player in the
electric vehicle space.

(Photo:
www.newscom.com/cgi-bin/prnh/20100526/393103 )

Post the buyout, the Board of Mahindra REVA has been
re-constituted under the chairmanship of Dr Pawan Goenka, President
Automotive & Farm Equipment Sectors, Mahindra & Mahindra. The new board
includes five nominees from Mahindra & Mahindra, two from the Maini family,
and one from AEV LLC, California (co-founders of REVA). An independent
director will be added to the board subsequently. Mr Chetan Maini will
continue to play a leading role in Mahindra REVA as Chief of Technology &
Strategy and will continue to be on the board.

Under its core Sustainable Mobility initiative, Mahindra has
been working for the last 10 years on developing green technologies and has
demonstrated diesel hybrid technology on the Scorpio and hydrogen Alfa three
wheelers. Mahindra has a pilot fleet operating with 100% bio-diesel and was
the first to launch micro-hybrid technology in India with around 50,000 such
micro-hybrids on the road today. In EVs, over and above the electric
three-wheeler Bijlee developed in 1999, it is also currently working on an
electric version of its mini-truck, Maxximo. Mahindra REVA's EV technology
will be adapted for these and other M&M vehicles. Access to strong EV
technology will strengthen Mahindra's other current sustainability
initiatives.

REVA is currently marketing its products in 24 countries
across the world with an overall vehicle population of over 3500, arguably
the largest EV fleet globally. REVA recently premiered its next generation
electric car models, the NXR and NXG which received an enthusiastic response.
Mahindra REVA will now have access to Mahindra's vehicle development
technology and distribution network, significantly enhancing its ability to
launch a state-of-the-art electric vehicle for global markets.

Speaking on the acquisition, Mr Anand Mahindra, VC&MD,
Mahindra & Mahindra said, "With issues such as climate change and carbon
footprint taking centre stage globally, eco-friendly transportation becomes
the need of the hour. Mahindra already has an established sustainable
mobility solutions programme and our association with REVA will only help us
further expand our green footprint both in India and overseas".

Dr Pawan Goenka, President (Automotive & Farm Equipment
Sectors), Mahindra & Mahindra and the newly elected Chairman of Mahindra REVA
said, "This is a key strategic acquisition for Mahindra in its march towards
sustainable mobility. Mahindra and REVA bring together complementary
strengths. With Mahindra's vehicle engineering expertise, global distribution
network, sourcing clout and financing support, REVA's vehicles have the
potential to significantly gain in market penetration. Mahindra will also
benefit from REVA's EV technology for its own products."

Mr Chetan Maini, Chief of Technology & Strategy, of the newly
formed Mahindra REVA mentioned, "The EV market is poised to grow
significantly and we concluded that in order to seize the opportunity we
needed the resources and experience of a major automotive manufacturer. In
Mahindra we have found a company that not only shares our vision of
principled and sustainable growth but one that also has a reputation for good
corporate governance. As a result of Mahindra's investment, Mahindra REVA
will be able to scale, innovate and accelerate and so to deliver better
products to more customers in more places".

About REVA

REVA was established in Bangalore in 1994 as a joint venture
between the Maini Group of Bangalore, India and AEV LLC of California, US.
Its REVA electric vehicle was first commercially available in Bangalore in
2001 and in London in 2004, under the G-Wiz brand. REVA is a technology
innovator with the largest deployed fleet of electric cars in the global
market today, available in 24 countries across Europe, Asia and Central and
South America with more than 3,500 of its vehicles on the road and the
accumulated data from more than 100 million km of user experience.

REVA launched two new electric cars at the 63rd Frankfurt
Motor Show in September 2009; the NXR and the NXG along with the REVive
remote emergency charge system, REVA's unique proprietary technology. In
January 2010, the Chevrolet e-Spark premiered at the Delhi Auto Show, with GM
India's platform powered by REVA.

In recognition of its technology leadership REVA was awarded Frost &
Sullivan's European Powertrain Company of the Year 2008 and prior to that,
was named one of India's 'Cool Companies' by Business World Magazine.
Overdrive, CNBC and TV 18 recently awarded REVA the Green Car of the Year
2010.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the
Willys Jeep in India and is now a US $6.3 billion Indian multinational. It
employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a
significant and growing presence in financial services, tourism,
infrastructure development, trade and logistics. The Mahindra Group today is
an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor
brands in the world and has made an entry in the two-wheeler segment, which
will see the company emerge as a full-range player with a presence in almost
every segment of the automobile industry.

The Mahindra Group expanded its IT portfolio when Tech
Mahindra acquired the leading global business and information technology
services company, Satyam Computer Services. The company is now known as
Mahindra Satyam.

Mahindra's Farm Equipment Sector is the proud recipient of the
Japan Quality Medal, the only tractor company worldwide to be bestowed this
honour. It also holds the distinction of being the only tractor company
worldwide to win the Deming Prize. The US based Reputation Institute ranked
Mahindra among the top 10 Indian companies in its Global 200: The World's
Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an
A+ GRI checked rating for its first Sustainability Report for the year
2007-08 and has also received the A+ GRI rating for the year 2008- 09.

Photo:
www.newscom.com/cgi-bin/prnh/20100526/393103

For any queries/clarifications please contact: For Mahindra, Roma Balwani, Sr. Vice President & Head, Corporate Communications, Mahindra & Mahindra Ltd., +91-22-24975176, +91-9867015232, balwani.roma at mahindra.com. For REVA, Vidhya Arvind, Account Manager, The Practice, +91-93791-68989, vidhya at the-practice.net. Rossana Tich PR for REVA outside of India, Rossana Tich, +44-(0)20-8985-8935, reva-pr at reva-ev.com