More of HSBC's Global Clients Discuss the Challenges of International Business

LONDON, December 11 - The final two films in the series introduce us to EIG and Al Khayat - two
companies from opposite sides of the world tackling different problems and
needing different solutions from their banking provider.

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From regional distributer of beauty and skincare products EIG we meet
Chris Chan, Chief Financial Officer. From their headquarters in Kuala Lumpur,
Malaysia, EIG operates over 50 professional skincare centres across South
East Asia, Hong Kong and China. In the fast-paced Asian markets, having the
right information, instantly, is crucial to cost efficiency. Mr Chan says of
online cash management tool HSBCnet, "We are able identify problems quickly
and capitalise on successes."

From Malaysia we go to Dubai to meet Mr KLM Prasad, Chief Financial
Officer of Al Khayat, a scientific equipment supplier across Middle East,
North Africa and India. With clients looking to pay for results rather than
up front development, projects with longer lead times were putting strain on
Al Khayat's working capital. In order to deliver bigger projects Mr Prasad
says, "In the present climate we need a strong and reliable financial
partner… In part we owe our existence as an organisation to our association
with HSBC."

Having complete control over company finances is a fundamental part of
running a successful international business. To help companies manage their
business finances from wherever they are in the world they need global
financial partners with strong international business capabilities and local
knowledge.

Placing equal importance on both global and local service is something
HSBC take exceptional pride in. As a global bank they understand the
financial needs of corporate clients by building strong personal
relationships with their customers.

To showcase the strength of their customer relationships and as part of
their new global campaign which focuses on the needs of international
businesses, HSBC have commissioned a series of films that gives four clients
the opportunity to talk about how HSBC Commercial Banking (CMB) have helped
them with their specific needs of reducing risk, reducing costs, keeping cash
flowing and expansion into new markets.

What Erick Rostagnat and Blanca Trevino's stories told us beforehand and
what Chris Chan and KLM Prasad's stories tells us now is that succeeding in
international business is a tough challenge, but that rising to the challenge
is a lot easier when you have the right partners who have been through it all
before.

Contact: Nicola Gibbons, HSBC, nicola.gibbons@hsbc.com

Contacts: Nicola Gibbons, HSBC, nicola.gibbons at hsbc.com, +44(0)207-991-3461