Piccadilly Backpackers Announced as Finalist in National Business Awards UK

LONDON, January 12, 2011 - Piccadilly Backpackers has just been announced as a finalist in this
year's National Business Awards UK. The London based hostel will feature in
the Santander Small to Medium Sized Business of the Year Award.

The Santander Small to Medium Sized Business of the Year Award is open to
any organisation with no more the GBP25 million turnover in the last
financial year. The award is designed to show a company that shows an
established position in the market as well as growth, innovation and good
business results.

Piccadilly Backpackers has been shortlisted for the award after
impressing the panel of expert judges with its business model, which allows
it to adapt to meets its customer's needs very quickly. Particular
innovations include the amount of beds growing from 500 to 750 after
acquiring additional space, the introduction of new group facilities which
allow the hostel to accommodate groups of around 200 at a time and the
introduction of Pod Beds into the hostel.

On Piccadilly Backpackers selection as finalist Jonathan Allum, group
CEO, said: "Not only have we delivered seven years of consistent and stable
growth facing economic and operational challenges, but we have also provided
London Tourism and local retail with 500 new visitors every day; so we're
contributing to the capital's recovery."

The National Business Awards UK take place in London in November 2011.

About Piccadilly Backpackers:

Piccadilly Backpackers is London's most central, award winning hostel
catering for the budget traveller. It offers beds and rooms for everyone who
seeks value for money hostels in London (www.piccadillyhotel.net/).
Spread over 6 clean levels, offering a fantastic crew of staff and located in
the heart of London's liveliest area Piccadilly, the accommodation is only a
heartbeat from London's most popular attractions.

The London hostel (www.piccadillyhotel.net/) offers easy access to
the famous nightspot Leicester Square, the trendy area of Soho, the bustling
shopping area of Oxford Street and London's renowned central Theatre Land.
Trafalgar Square, Big Ben and the London Eye are also within an average of 10
minutes walking distance from the hostel.

    PR contact:

    Jonathan Allum
    Group CEO Aaran Group
    8th Floor
    12 Sherwood Street
    Piccadilly
    London
    W1F 7BR
    +44-(0)207-495-7592

www.piccadillyhotel.net

PR contact: Jonathan Allum, Group CEO Aaran Group, 8th Floor, 12 Sherwood Street, Piccadilly, London, W1F 7BR, +44-(0)207-495-7592