Playa Hotels & Resorts Appoints Omar Palacios as Executive Vice President and Chief Financial Officer

FAIRFAX, Virginia, March 3, 2011 - Playa Hotels & Resorts (the "Company") announced today that Omar Palacios
has been appointed Executive Vice President and Chief Financial Officer. Mr.
Palacios joins Playa following eleven years at Kerzner International Limited,
most recently serving as Senior Vice President and Chief Financial Officer
for One&Only Resorts, Kerzner's luxury hotel brand.

"I am very pleased that Omar is joining our team," said Bruce Wardinski,
Chairman and Chief Executive Officer of the Company. Omar's extensive
financial background in the international resort industry will serve us well
as we are poised for the expansion of our business. Omar's transactional
experience will assist us in accelerating our growth strategy and his
background in the development of hotel brands with an emphasis on beachfront
properties complements our strategic plan," added Wardinski.

Mr. Palacios' appointment follows the recent recapitalization and
restructuring of the Company, which enables it to operate on a standalone
basis. The Company was established in 2006 to invest in the acquisition and
development of all-inclusive beachfront resorts in Mexico, Latin America and
the Caribbean. Presently the Company owns 17 properties in Mexico and the
Dominican Republic. These properties operate under the Barcelo brand which is
owned by Barcelo Hotels & Resorts, and under the Dreams and Secrets brands,
which are owned by AMResorts.

Mr. Palacios holds a Bachelor of Business Administration from the
University of Miami and earned a Certified Public Accountant certificate from
the state of Georgia. He began his career with Arthur Andersen and later
worked for AutoNation, serving as a key member of that company's acquisitions
team.

In his position with the Company, Mr. Palacios will work closely with
Bruce Wardinski in the planning and development of the Company's financial
infrastructure and to position the Company for its Initial Public Offering in
the foreseeable future.

Playa Hotels & Resorts is headquartered in Fairfax VA. For more
information visit: www.Playahr.com.

Note: Certain matters discussed herein are forward-looking statements
within the meaning of the Private Litigation Reform Act of 1995. Certain, but
not necessarily all, of such statements can be identified by the use of
forward-looking terminology, such as "believes," "expects," "may," "will,"
"should," "estimates" or "anticipates" or the negative thereof or comparable
terminology. All forward-looking statements involve known and unknown risks,
uncertainties and other factors, which may cause the actual transactions,
results, performance or achievements of the Company to be materially
different from any future transactions, results, performance or achievements
expressed or implied by such forward-looking statements. These may include:
(i) national and local economic and business conditions or governmental
regulations that will affect demand.

Omar Palacios, +1-571-529-6009, Omar.Palacios at Playahr.com