Research Now Poll Finds Canadians Mostly Undecided on 2011 CFL Grey Cup Champion

LONDON, August 15, 2011 -

Research Now recently conducted a poll among 1,000 Canadian respondents aged 18 and over who are members of the Web Perspectives panel, to find out respondents’ opinions on which team will become the 2011 Grey Cup champion.

The poll found that most people are uncertain about the outcome of this year’s match up. When asked ‘which team do you think will win’, 39% of Canadian respondents replied that they are not sure. The percentage was far higher among women (45%) than men (22%).

The Montreal Alouettes, however, were favorites with 12% of those surveyed predicting they will come out as this year’s CFL champions. The Toronto Argonauts ranked a close second (11%), followed by the BC Lions (10%).

The remaining 5 teams ranked very similar among those surveyed: the Calgary Stampers (6%); the Saskatchewan Roughriders (6%); the Edmonton Eskimos (5%); the Winnipeg Blue Bombers (5%); and the Hamilton Tiger-cats (5%). Given such close results, only history will tell who will win the 2011 CFL Grey Cup championship.

The Canadian Football League (CFL) Grey Cup is the single biggest sporting event in Canada, drawing football fans from across the country. It has long been the nation’s largest television event, attracting an impressive 6.25 million viewers last year. With less than 4 months to go, excitement and speculation over the 2011 championship game is already mounting.

This year’s Grey Cup championship will be held on November 27 at BC Place Stadium in Vancouver. The city will become the hub of Grey Cup fever, hosting most of the festivities including concerts, team parties, gala events, parades and autograph sessions.*

Notes to Editors:

www.cfl.ca/video/index/id/16871

About Web Perspectives:

The poll was conducted online utilizing the Web Perspectives panel between 13th July and 18th July, 2011 among 1,000 adults aged 18 and over. Owned and operated by Research Now, Web Perspectives is a consumer research panel made up of individuals participating in online surveys in exchange for rewards. Through various partnerships with popular international retailers, Web Perspectives’ members can earn and redeem credits for gift vouchers accepted online and in stores. For more information, visit www.webperspectives.ca.

About Research Now:

Research Now is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media surveys, and operates leading opinion polls around the world. The company has multilingual staff located in 22 offices around the globe. Visit www.researchnow.com to learn more.

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