Sidebar Partners with Takenet & UTV Indiagames to Help Operators Deliver Personalized Consumer Experiences Worldwide

By Sidebar Inc., PRNE
Sunday, February 13, 2011

Sidebar's Smart Menu(TM) Personalization Platform to Power Content Recommendations; Provide Better Choice for Consumers, Increased Revenue for Operators

BARCELONA, Spain, February 14, 2011 - MOBILE WORLD CONGRESS — Sidebar, Inc., a leading provider of
multi-platform content personalization solutions, today announced strategic
partnerships with Takenet and UTV Indiagames to deliver personalized content
discovery solutions to mobile operators and telcos worldwide.

    - For more than a decade, Takenet has been enabling Brazilian and Chilean
      Telcos, Enterprises, media companies, service providers and digital
      communities to deploy their mobile presence. As a Value Added Service
      enabler, Takenet provides technology integration services, content
      distribution and licenses platforms such as Collect SMS.
    - UTV Indiagames is India's benchmark mobile and online games company and
      leading global mobile game publisher. Indiagames powers mobile game
      storefronts for leading Indian carriers including Idea Cellular.

With each partner, Sidebar will leverage its Smart Menu(TM) platform to
make mobile content - including music, games, videos, news & information -
more discoverable and targeted. The Smart Menu platform is a cloud based,
SaaS solution that uses machine learning to "learn" consumer preferences and
behaviors over time, providing valuable insight for mobile operators looking
to optimize their sales and service operations.

"By combining Sidebar's technology with mobile content from Takenet and
UTV Indiagames, we will be able to give mobile operators new tools to better
differentiate themselves and regain mobile content marketshare," said Patrick
, CEO of Sidebar. "Together, our goal is to deliver a highly
customized, personalized experience for consumers, which leads to increased
engagement, loyalty and ARPU. And with Gartner estimating worldwide mobile
application store revenue to surpass $15 Billion this year, the business
opportunity is bigger than ever before."

Sidebar and partners will unveil program details as their solutions roll
out with mobile operators worldwide later this year.

About Sidebar, Inc.

Sidebar, Inc. is a leading personalization technology provider that is
focused on enabling content discovery across any platform. Sidebar's
enterprise, cloud based Smart Menu(TM) solution allows carriers, publishers,
platforms and content owners to measurably increase their business metrics by
presenting each user the content they most likely want to consume in an easy
and discoverable manner. The company is funded by Mobile Media Ventures and
is headquartered in Santa Monica, Calif. For more information, visit

Sharen Santoski of Signal Rock Communications, +1-847-312-0806, sharen at, for Sidebar, Inc.

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