SimplyStockbroking Introduces the UK’s Lowest Sharedealing Commission Rate of GBP8 per Trade

LONDON - SimplyStockbroking the new low cost execution only dealing service today reduced commission charges further for private investors.

Individuals may now buy or sell shares online, irrespective of the size of transaction, for a flat commission charge of just GBP8.

SimplyStockbroking’s commission charges are now the lowest available compared to the other major ‘dealing-only’ brokers, offering savings to private investors of over 40% for online deals and over 80% for trades placed over the telephone.

In addition and unlike a number of other brokers, SimplyStockbroking does not levy account management charges nor ‘inactivity fees’.

John Douthwaite, Director of SimplyStockbroking said, “Since we launched last month, our services have attracted considerable interest and it is obvious that investors are looking for high quality online trading at the lowest possible cost. Our new flat commission rate of just GBP8 for any size of transaction is a market leader and will provide for significant savings to both infrequent and regular investors. These rates will also apply to trades placed over the telephone. What’s more, our customers will be able to deal at this rate from their very first deal without having to meet various conditions often imposed by other brokers.”

“We have no account management fees nor do we make a charge to our customers who, for whatever reason, decide to stay out of the market for a while. We have also introduced further improvements to our online platform by way of a limit minding service which means that orders may now be placed confidently outside of market hours.”

Commission Comparisons

Commission Commission Savings with per per Telephone SimplyStockbroking Online trade trade Barclays GBP12.95 GBP65 Online: GBP4.95 Stockbrokers (38%) Telephone: GBP57 (88%) Halifax GBP11.95 GBP30 Online: GBP3.95 Sharedealing (33%) Telephone: GBP22 (73%) NatWest Stockbrokers GBP15 GBP35 Online: GBP7 (47%) Telephone: GBP27 (77%) Selftrade GBP12.50 GBP12.50 Online: GBP4.50 (36%) Telephone: GBP4.50 (36%) TD Waterhouse GBP12.50 GBP35 Online: GBP4.50 (36%) Telephone: GBP27 (77%) SimplyStockbroking GBP8 GBP8

Data Source: published online details October 2009. Commissions based on trade value of GBP3,000.

NOTES TO EDITORS

- SimplyStockbroking was authorised by the Financial Services Authority on 29th January 2009 (FSA Number 485165). - Simply Stockbroking is a member firm of: - The London Stock Exchange - Plus Markets - Association of Private Client Investment Managers and Stockbrokers (APCIMS). - SimplyStockbroking offers services to private investors for both online and certificated trading. - The company provides a simple, straightforward stockbroking service allowing clients to buy and sell shares both online, by opening a SimplyStockbroking account, or in certificated form by sending orders through the post. - Services are provided with no pomp or fuss by giving a clear pricing structure with no management fees and no hidden costs and no annoying pop ups. - SimplyStockbroking is privately owned and backed by shareholders with extensive experience in financial services. - The company does not hold client shares and money. They are held by Ridge Clearing and Outsourcing Solutions (Ridge) which is authorised and regulated by the FSA, and provides full protection of client assets. Ridge is part of the Broadridge Financial Solutions Inc. Group, the leading global IT and outsourcing organisation. - All business with SimplyStockbroking is also covered by the Financial Services Compensation Scheme.

For further information:

Visit our web site on www.simplystockbroking.com

Source: SimplyStockbroking

Stephen Pinner or John Douthwaite on +44(0)20-7042-9910, stephen.pinner at simplystockbroking.com, john.douthwaite at simplystockbroking.com