Siperian Launches New Solution to Help Financial Services Companies 'Operationalise' Customer Centricity

New Webinar Explains How to Overcome Challenges of Disparate Data Silos and Enable Desktop Access to Siperian's Extended Customer View

FOSTER CITY, California, December 17 - Siperian, Inc., a leading provider of a flexible and proven multidomain
master data management (MDM) platform, today announced the availability of
its Extended Customer View Solution (
www.siperian.com/index.cfm?page=L2&crid=38 )for financial services
companies. The Company's latest solution offers a flexible and scalable
approach that enables financial services companies to operationalise customer
centricity while increasing business agility and speed. Siperian's Extended
Customer View presents financial advisors and service delivery personnel with
previously unavailable views of family, business and employee relationships.
By allowing easy access to these information assets, financial service firms
can deliver relevant cross-sell and up-sell offers and provide more tailored
loyalty-building service.

Financial services executives have always recognised the benefits of
adopting a customer-centric approach. Yet, existing account-centric systems
and disparate data silos prevent them from "operationalising" customer
centricity to drive customer loyalty, revenue, profit and competitive
differentiation. The root cause of this issue is the data - in particular -
the lack of visibility and access to consolidated and connected customer data
across the institution. As a result, financial advisors and service delivery
personnel spend the majority of their time searching for and manually
reconciling data from multiple systems and disparate data silos across the
enterprise.

"Most approaches to operationalising customer centricity in
point-to-point integration environments fail to meet expectations. Costs
increase exponentially when IT needs to create customised retrieval of
customer and product data from each data source," commented Bill Bradway,
Managing Director, Bradway Research LLC. "This problem is magnified when data
is duplicated among numerous disparate applications, systems and data
sources. As a result of the associated cost and complexity, many financial
institutions are prevented from pursuing and capitalising on the growth
opportunities of successfully operationalising customer centricity."

Siperian also announced the availability of a recorded Bank Systems &
Technology webinar, titled "Solving the Complete 360 Customer View Problem."
(https://www.techwebonlineevents.com/ars/eventregistration.do?mode=eventreg&F=1001907&K=CAA1BC )
Through this event, participants learn how to overcome the challenges of
account-centric systems and disparate data silos, while enabling desktop
access to Siperian's Extended Customer View. Moderated by Maria Britz,
editor of Bank Systems and Technology Magazine, the 45-minute webinar
includes a panel of experts from Bradway Research and Siperian who discuss
the value of operationalising customer centricity. Key issues they address
include:

    - Overcoming the barriers of account-centric systems and disparate data
      silos in order to align service levels with an accurate measure of
      customer value and make relevant cross-sell and up-sell offers;
    - Flexibly scaling and adapting to the changing needs of the business and
      its customers while maximising investments in existing applications
      using Siperian's Extended Customer View solution;
    - Uncovering new opportunities and insights through valuable, but
      previously untapped family, business and employee relationships.

About Siperian, Inc.

Siperian's proven and flexible multidomain Master Data Management (MDM)
platform provides a consolidated and connected view of critical customer,
product, supplier, and employee data to business users in Global 500
companies across 15 different industries. The Siperian Multidomain MDM
Hub(TM) (www.siperian.com/index.cfm?page=L2&crid=65) is an integrated
software platform that meets the needs of data-intensive companies by
enabling them to improve their access to real-time information from
distributed data sources. Through this unified view, organisations can
achieve enhanced customer relationship management, regulatory compliance, and
order to cash processes. With corporate headquarters in Foster City,
California, Siperian has offices throughout the United States and in Toronto,
Canada; the Company's EMEA operation is headquartered in London. To learn
more about Siperian visit www.siperian.com or call 1-866-747-3742

Siperian and Siperian Multidomain MDM Hub are trademarks of Siperian,
Inc. The names of actual companies or products mentioned herein may be the
trademarks of their respective owners.

    MEDIA CONTACTS:
    Chris McCoin or Richard Smith
    McCoin & Smith Communications Inc.
    +1-508-429-5988 (Chris) or +1-978-433-3304 (Rick)
    chris@mccoinsmith.com or rick@mccoinsmith.com

Chris McCoin, +1-508-429-5988, chris at mccoinsmith.com, or Richard Smith, +1-978-433-3304, rick at mccoinsmith.com, both of McCoin & Smith Communications Inc., for Siperian, Inc.