Sonata Launches "MilEdge" for the Global Car Rental Industry

By Sonata Software Ltd., PRNE
Monday, March 7, 2011

A State-of-the-art Web-based PCI DSS Compliant Car Rental Solution Designed to Enhance Operational Efficiency and Maximize Profits

BANGALORE, India and LAS VEGAS, March 8, 2011 - Sonata Software (, a leading IT
consulting and software services provider, announced the launch of "MilEdge",
a Car Rental Management System at the Car Rental Show in Las Vegas, United
. Designed for large and medium car rental organisations and
auto-leasing companies, MilEdge is a PCI DSS compliant comprehensive web
based solution developed to support all stages of car rental operations, from
front counter control to back office management, thereby creating a cohesive
and efficient business environment. MilEdge helps car rental companies
optimize their IT investments and achieve a faster ROI.

"MilEdge has been designed to provide quick and easy solution
to the car rental businesses helping them to streamline their operations,
respond quickly to the market fluctuations and grow their business faster,"
said Mr. Mahesh Shastry, Head - Travel, Transportation & Logistics Business,
Sonata Software Ltd.

Sonata is implementing MilEdge at Arenco Group, the largest
car rental company and owner of the Dollar and Thrifty brand in United Arab
with a fleet size of over 16000 vehicles. Mr. Rahul Singh, GM,
Thrifty UAE said, "We were looking at a comprehensive Car Rental Management
System that will integrate our end to end rental processes and enable us to
minimize our operational costs and improve efficiency. We have partnered with
Sonata as MilEdge mapped well with our requirements. Sonata has taken the
complete ownership of the implementation, ongoing maintenance and support of
the system."

"The future of the car rental industry looks positive as
business and leisure car rental is expected to grow mainly due to rise in
travellers globally. The competitive nature of the car rental industry makes
it challenging for organizations in this domain to attract and retain
customers. Technology therefore plays a crucial role in enabling them to
maintain their competitive edge through superior customer service, optimized
fleet cost, improved operational efficiency and rapid growth in newer
geographies and segments. Sonata is currently working on providing MilEdge on
a SaaS based model so as to reach out to those car rental customers who are
willing to opt for a pay-as-you-go model," Mr. Shastry further added.

MilEdge comprises of modules from Customer Enquiry to Vehicle
Purchase, Fleet Management, Bookings, Rental Agreements, Transfers,
Replacements, Rate Management, Payment Management, Fleet Movement Tracking,
Incident Management, Vehicle Service, Loyalty Management and finally sale and
disposal of the vehicles. The solution also supports handheld devices viz.
PDAs for counter and operations users to track vehicle movements and fuel
dispensing from in-house fuel stations. The web based application is an
easily customizable solution supporting multi-organizational capabilities. It
ensures complete data integrity and enables organizations to change with the
growing market demands.

    For further information, please contact:

    Amit Kumar
    Sonata Software North America Inc
    US: Tel: +1-510-791-7220

    Swati Sengupta
    Sonata Software Limited
    India: Tel: +91-80-30971999

Amit Kumar, Sonata Software North America Inc, US: Tel: +1-510-791-7220, amit.kumar at Swati Sengupta, Sonata Software Limited, India: Tel: +91-80-30971999, swati.sengupta at

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