Bosch Recognised as a Business Superbrand for 2011

By Bosch, PRNE
Sunday, March 6, 2011

DENHAM, England, March 7, 2011 - The announcement of Superbrands 2011 confirms Bosch as one of
the UK's leading business to business brands. The announcement follows a
robust research process administered independently by The Centre for Brand
Analysis, which analysed the views of an Expert Council and 2,000 UK business

Of the thousands of brands initially considered only the top
500 are deemed to be Business Superbrands; Bosch was placed 10th in the
prestigious annual listing, now in its ninth year.

Stephen Cheliotis, Chairman of the Expert Council & CEO, The Centre for
Brand Analysis, comments: "Congratulations to Bosch on achieving Business
Superbrands status. This status confirms the strength and potency of the
brand in the UK.

"As we enter another difficult year, the resilience of a business can be
boosted by its reputation, helping to stimulate demand and loyalty versus
weaker-branded rivals. The company and its employees can be extremely proud
to be recognised amongst the UK's leading B2B brands. The achievement
reflects the views of experts and professionals who deemed the brand to
represent quality, reliability and distinction."

Engineering giant, Rolls-Royce Group, was the number one
brand, up from second last year, whilst BlackBerry also moves up one position
from last year to take second place. Completing the top three is software
giant Microsoft, which fell from number one last time out. Eight of the top
ten remain the same as in 2010, proving the buoyancy a strong brand provides.

The Bosch Group is a leading global supplier of technology and services.
According to preliminary figures, some 283,500 associates generated sales of
47.3 billion euros in the areas of automotive and industrial technology,
consumer goods, and building technology in fiscal 2010. The Bosch Group
comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional
companies in over 60 countries. If its sales and service partners are
included, then Bosch is represented in roughly 150 countries. This worldwide
development, manufacturing, and sales network is the foundation for further
growth. Bosch spent some four billion euros for research and development in
2010, and applied for over 3,800 patents worldwide. With all its products and
services, Bosch enhances the quality of life by providing solutions which are
both innovative and beneficial.

Bosch is celebrating its 125th anniversary in 2011. The company was set
up in Stuttgart in 1886 by Robert Bosch (1861-1942) as a "Workshop for
Precision Mechanics and Electrical Engineering." The special ownership
structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the
Bosch Group, making it possible for the company to plan over the long term
and to undertake significant up-front investments in the safeguarding of its
future. Ninety-two percent of the share capital of Robert Bosch GmbH is held
by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of
voting rights are held by Robert Bosch Industrietreuhand KG, an industrial
trust. The entrepreneurial ownership functions are carried out by the trust.
The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information can be accessed at,, and

Contact: Susan Shrosbree, phone: +44(0)1895-83-8545

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