Brightcove Inc.; Tubemogul

TubeMogul powers Brightcove 4 analytics to optimize the performance of video content and drive additional business value for publishers of all sizes

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CAMBRIDGE, Massachusetts and EMERYVILLE, California, December 8 - Brightcove Inc., the leading online video platform, and TubeMogul, the leading distribution and analytics service for online video, today announced a strategic alliance to collaborate on next-generation technology that will increase the overall value of online video content by providing in-depth insight into viewer engagement and behavior.

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