Effective Measure & Real Opinions

DUBAI - - 555 Million Page Impressions Have Been Measured to see who is Browsing and Where Who is buying and browsing from the Middle East? Effective Measure's research has found that: - 70% of the Audience is male (although on some websites we see over 60% female) - More than 30% are over the age of 35 - 22% earn upwards of 100k USD per annum - Over 60% have or in the process of getting some form of Tertiary education - The majority access the internet from either home (63%) or at work (23%) Over 555 million page impressions have been measured in the Middle East during June alone by Effective Measure, the region's leading digital media planning and measurement solution.