ExactTarget

LONDON - - Organisation Improves Email Performance, Saves Time Using ExactTarget's Automation Tools The World Society for the Protection of Animals (WSPA) (www.wspa.org.uk/), the world's largest alliance of animal welfare societies, has increased online donations by nearly 50 per cent with a new campaign powered by on-demand email and one-to-one marketing solutions provider ExactTarget.(www.exacttarget.co.uk/) The animal protection organisation, which has offices based in 14 countries around the world, posted the results after it refined its email marketing effort by offering unique cause-related content to advocates, inviting them to donate to support a specific cause.