Internet Advertising Bureau

Survey Commissioned by AIME, IAB and IMRG Shows That 41% of UK Retail Brands Expect to Have a Transactional Mobile Site or Application Within the Next Year

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LONDON, August 18, 2010 - Too few retailers have a solid mobile presence today; however, 41% plan to have a transactional mobile site or application in place within the next year, according to the results from a new research partnership between the Association for Interactive Media and Entertainment (AIME), the Internet Advertising Bureau (IAB) and the Interactive Media in Retail Group (IMRG).

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