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LONDON and WATERLOO, Canada - New Report Indicates That More Than Half of European Companies Lost out on Sales and Service Opportunities Before Deploying Mobile CRM
Launched today are the findings of a study by Forrester Consulting on behalf of Research In Motion (RIM) (Nasdaq: RIMM: TSX: RIM) that highlight how and why organisations in Europe are mobilising enterprise applications, like Customer Relationship Management (CRM), to gain a competitive advantage.